Newsletter Subject

The "BLACK SHEEP" of skincare ingredients [are you using it?]

From

beverlyhills-md.com

Email Address

jlayke@beverlyhills-md.com

Sent On

Fri, May 10, 2024 12:33 PM

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It's often feared... overlooked... and sorely misunderstood. But is it actually GOOD for aging skin?

It's often feared... overlooked... and sorely misunderstood. But is it actually GOOD for aging skin? I’m curious, {NAME}... Do you feel 100% confident using skincare acids? If not — totally normal. Most people see “acid” on an ingredient label, and run for the hills! After all, the idea of acid does sound kind of scary. (The word alone conjures up images of stinging and redness.) But as someone who's spent years working with acids... I consider them to be the “black sheep” of skincare ingredients: Misunderstood & underrated! Because while the WRONG combination of acids can cause dryness and flare ups — or if they’re not properly dosed... The RIGHT blend and balance of acids can be absolutely incredible for giving skin: - A visibly firmer, structured appearance - A smooth, even texture - A showstopping youthful glow - Renewed suppleness and 'bounce' - A tighter, virtually "poreless" look See, acids work to give skin an intensive deep cleaning — since they can reach places your cleansers and soaps can’t. (Kind of like deep cleaning your carpet as opposed to just vacuuming.) And by helping dissolve away dead cells and other dermal “gunk”... You can enjoy visibly firmer, bouncier, healthier skin all around. Here are just a few reasons you’d want to add a weekly deep clean to your skincare routine: 🤳 We constantly handle our phones — which have been in our bags, pockets, and cars — transferring germs to our skin 💨 Outside, we face pollution, smoke, fuel, and various chemicals (and indoor air pollution can actually be 2-5X worse). 💤 Sometimes, we forget to change our sheets and end up sleeping with a week's worth of oils on our faces. 💄 Modern makeup products are designed to adhere to the skin for HOURS, making it difficult to 100% remove without multiple cleanses (which only dries skin out more) The list goes on. Over time the dirt, pollutants, and grime get trapped between your skin cells… Which is A) plain gross... B) can stunt your skin's ability to renew itself — resulting in visible fine lines and wrinkles … And C) can physically get in the way of your skincare products — ultimately minimizing your results! A deep cleaning sounds awfully nice right about now, huh? Well, I have good news and I have bad news. The bad news is, I NEVER suggest storebought acid-based serums and treatments. See, companies don’t want to risk acids “not agreeing” with customer’s skin… So, they water down their formulas to remove all the risk on their end… give you a mediocre product (at best!)… and still turn a profit. Not to mention, they usually include fillers, fragrances, and other additives — further diluting the effectiveness of any active ingredients they might use. But here’s the good news: Last summer, we released our very first rinse-off acid-based treatment… Designed to “DEEP CLEAN” your skin and pave the way for a SMOOTHER, FIRMER, BRIGHTER, and YOUNGER overall appearance. It’s called Refine + Reveal Multi Acid Mask — which expertly blends 5 of the industry’s most powerful “youth acids”... And as soon as your first use, your skin should feel supple, smooth, and like it just underwent the most satisfying, purifying facial ever. (Don't be surprised if your face literally feels “lighter” and less droopy too — now that gunk has been lifted and dissolved away!) With every application, Refine + Reveal helps you achieve gloriously youthful-looking skin with the help of…  GLYCOLIC ACID: Derived from sugar cane, glycolic acid is one of the smallest and deeply penetrating molecules in the alpha-hydroxy acid (AHA) family. This is what makes it extra effective at “purging” the space around dead surface cells, encouraging cell turnover for firmer-looking skin, and evening out skin tone. LACTIC ACID: Lactic acid is made of much bigger molecules — and is limited to the top layer of the skin. It’s fantastic for removing surface-level gunk and dry skin cells, resulting in a more supple, smooth skin texture. MANDELIC ACID: This multi-action acid is derived from almonds and is known for having a more “gentle exfoliation” style. In turn, it can help pump skin cells with moisture, visibly firm up skin’s texture, and reduce the look of dark spots. SALICYLIC ACID: Made up of small OIL-soluble molecules, salicylic is able to sink deeper and break up any dirt, oils, and gunk. This results in a smooth, poreless look — which makes it vital for mature skin since pores tend to look larger and more stretched out with age. AZELAIC ACID: Azelaic acid is one of the newer acids on the skincare scene, and can help inhibit an “aging enzyme” called tyrosinase, which is linked to hyperpigmentation and/or dark patches of skin. Together, these 5 perfectly-dosed acids can help PURGE surface-level gunk… and leave you with visibly gorgeous, firm-looking skin. Now, Refine + Reveal was such a hit with subscribers when we first released it… We actually had to close the sale down EARLY because demand was so high! But fast forward to right now — and I’ve officially got the green light to put Refine + Reveal Multi-Acid Mask on sale for the next 48 HOURS:  [Up to 56% OFF Refine + Reveal Multi-Acid Mask [2-DAY SAVINGS | OFFER ENDS 5/11]]( So whether you’ve been using Refine + Reveal and need to stock up… Or you’re new to the BHMD family and haven’t tried it yet… This is the perfect opportunity to see how “deep cleaning” your skin can transform its look AND feel within minutes. I’m talking about visibly brighter, rejuvenated skin that looks healthy and vibrant… A smooth, even skin texture — as the acid blend works to “dissolve away” the look of fine lines and textural imperfections… And overall softer, more supple skin — with a dazzling complexion to boot! Oh, and what’s REALLY neat? You only need to use Refine + Reveal twice a week maximum… Leave it on for 20 minutes… rinse… and that’s all there is to it! Refine + Reveal Multi-Acid Mask can give you truly head-turning results… Whether it’s strangers doing a double-take when you pass by… Or YOU doing a double-take in the mirror! So I hope you’ll give Refine + Reveal a go — especially since you can [claim your supply at up to 56% off.]( Because once you see the difference in your skin’s overall firmness and smoothness… Even after just a few uses… I have a feeling this “deep cleaning” treatment will become your favorite new weekly ritual. Your Beverly Hills MD, Dr. John Layke P.S. I know 48 hour savings is a pretty tight time frame… But here’s why you should stock up now and not later: 1. Regular users notice a big difference when they don’t get their weekly deep cleaning… which is why they often order Refine + Reveal in bulk! This demand is why we can rarely offer it on sale… and why your 2-day discount is likely the best price you’ll see on Refine + Reveal all year. 2. With consistent use, Refine + Reveal can help improve the effectiveness of your other skincare products by clearing out all the “gunk” getting in their way. Luckily, your limited-time savings make it even easier to stock up. 3. Even if you order Refine + Reveal and use up every last drop… you can still return your empty bottles within 60 days of purchase. In truth, there’s nothing to lose… only an opportunity for radiant, smooth, clear-looking skin! So with that, there’s only one thing left to do: [Say YES to giving your skin the “deep clean” it craves — take up to 56% OFF Refine + Reveal Multi-Acid Mask](      This email was sent to {EMAIL} by jlayke@beverlyhills-md.com [Edit Profile]( | [Manage Subscriptions]( | [VIP Discounts]( | [Join Text Club]( | [Subscribe](  8391 Beverly Blvd., #471, Los Angeles, CA 90048   [Report Spam](  These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Â

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