Writing daily emails makes you a literal nazi?

Email Players subscriber & BerserkerMail client Ryan Healy once tweeted a bit from the book: “Hitler: The Memoir of a Nazi Insider Who Turned Against the Führer” (by Ernst Hanfstaengl) Specifically, Ryan tweeted about what he read on page 53 where Adolf Hitler recognized the importance of publishing not monthly or biweekly or weekly or semi weekly — but daily. Here are the money quotes: "But how can I hammer my ideas into the German people without a Press. The newspapers ignore me utterly." "How can I follow up my successes as a speaker with our miserable four-page Völkische Beobachter once a week? "We'll get nowhere until it appears as a daily." Immoral of the story: Daily emails makes you a literal Nazi, of course. Also: For some reason it still astonishes me how many hoops marketers - even very intelligent ones who know better - will go thru to avoid this simple task (daily email) designed to put more money in their hot little pocketseses. Most will do anything BUT write daily emails, even when they intellectually know, and have seen the results for themselves, that daily emails — written in a way people want to read, with offers they want to buy from (an important caveat) — can blast up sales, retention, engagement, referrals, and a whole laundry list of other benefits. For example: I spoke/trained at the great Brian Kurtz’s mastermind a few years back. And one of the other guest speakers was the great Jay Abraham. And Jay’s shtick was, he didn’t want to do a talk, he wanted to do his “10 minute hot seats” which he is known for doing. That meant, anyone could go up to the front of the room with Jay for ten minutes and he’d solve their most pressing marketing problems. And, one by one, that’s what happened: People marched up to Jay like pilgrims going up the mountain. And one by one… almost every single blessed one of them (from what I remember, this was over 5 years ago) kept asking him for trick and tactics for increasing their sales — even though Jay, who was starting to look visibly annoyed, and Stefania was there with me and can attest — kept having to tell them he’s NOT a ‘tactics’ guy, he’s a strategy guy. These were not small potatoes businesses either. Many were even seasoned pros in this game. And I remember thinking how with maybe one or two exceptions, simply (1) building/growing an email list and (2) emailing it each day would have solved each and every one of their money/cashflow/response problems they were asking Jay to solve… all while growing their customer bases, creating far stronger customer relationships, imposing more engagement on the almighty algorithms of the various social medias they used, and the list goes on. But they didn’t want to hear that. They wanted secret tricks and tips or whatever. But there are no tricks. “Real game is no game” is a truism that applies to probably every single discipline in any industry, market, category, niche, ever invented. To illustrate what I mean: There’s a wine maker who lives about 3 hours away from where I am. The best wine maker in this state in my opinion and many others’ opinions. He’s been at this for many, many years. He is obsessed with winemaking and is a true craftsman at it — including regularly traveling to Europe to learn at the feet of the old masters passing on the knowledge they learned from their winemaking teachers (many are parts of generations of winemakers going back 100s of years, and maybe even longer). And I’ll never forget being at his tasting room once, and someone there asked: “What’s your secret?” Dyson (the guy’s name) said: “The secret is there are no secrets” It’s all fundamentals, basics, craftsmanship, and doing the work — much of it out of one’s control (weather, soil etc). But that doesn’t matter as much as focusing on what one can control over many years. That is how you grow, improve, and ultimately win. I don’t know how I went from Hitler to winemaking. But here we are… Anyway: Point is, to get the fundamentals to seep into your psychology, take root, and then grow with every new idea, experience, failure, test, experiment, you ever have after. Once that happens, you’ll not only be ready for any (legitimate) “advanced” info floating around, but you’ll start seeing why some of us up in this business who have been around the block and made all the mistakes and already bought into all the goo-roo bull shyt years ago and learned our lesson dismiss, mock, and roll our eyes at a lot of the nonsense you are seeing all over the place. Especially anything you see on social media from people that are perhaps great at building audiences on a specific platform — but can’t market themselves out of a paper bag without armies of affiliates, devoted newbie fanboys who believe and buy anything, and selling “how to make money online” or other offers in big markets with low information buyers. A good rule of thumb is to ask: “If this guy didn’t have social media, would they have a business at all?” Probably many wouldn’t. Ask them to build an email list from scratch and they’d have no idea what to do. Tell them to do a direct mail campaign and they’d be standing there with their John Thomas in their hands wondering what’s next. Request their help for getting clients in a market that can’t be reached via sliding into DMs cold on Twitter or Facebook and watch their rationalization hamsters spin into overdrive. Point is this: If what you’re learning doesn’t work, or can’t be modified/adapted, to other platforms (especially offline) then it’s almost certainly not a marketing fundamental. It's far more likely to be just a tactic at best, that may or may not work for you or anyone else but the guy teaching it, and on the platform they use it on, to the audience they sell to. There might be an exception or two to that. But it has proven true in every single case I’ve ever seen thus far. I'll just add one last thing: If daily email is something you want to do and get better at then you might be interested to know we publish an eBook at BerserkerMail free to anyone that merely gets a test drive. You don’t even have to be a paying client. You can read more about it on the BerserkerMail page below. And even if you don't use our platform, I suggest reading it, using it, profiting from it - especially as the economy goes from buckling to outright collapsing over the next few years. Don’t say you weren’t warned. Here’s the link to get your free test drive: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA