Behold the penultimate part of my interview with a nuke engineer-turned-Options trader. This time he dives into why copywriters & marketers specifically can make out like bandits with Options. Here goes: BEN SETTLE: So there's a lot of copywriters and direct marketers reading this. What advice do you have for them specifically, for guys like me who really aren't that up on all these things, but would like to benefit from it? What advice do you have for them with Options? TROY BROUSSARD: The way that I would say that copywriters, direct marketers, entrepreneurs in general can leverage this is that, over time, maybe let's say you give it six months of just doing the trading to let the account grow up and expand and have some nice profit in it. But over time, you can start to take a percentage of that profit every week and feed it back into paying the operating expenses of your business. And once the operating expenses are paid, which let's be honest, for if you're running a lean business, there shouldn't be a lot of operating expenses. You have some hosting fees, you have some email platform fees, and you have some shopping cart fees and different things that you'll pay for, yes. But you can be pretty lean as a business in the copywriting space. If you're careful about your expenses, you can operate... Ben, you have an extremely lean business today with not a single outsourcer. So you can really keep those numbers down. Now, you start to shift some of that Options profit on a weekly basis into paying for those operating expenses. That would be phase one to get it to the point where now you have no business expenses. But then you can start to get it where it generates income and now you're making a little bit of income out of the Options and getting by. Even if you didn't have a copywriting gig come in that week or didn't have a new client or a client fired, you have that kind of baseline income coming through your Options. Now, where this becomes really powerful, I think especially Ben for copywriters, I really believe that this is super, super powerful. Is that, if you have that stability of income. And maybe it's not great income yet, maybe it's still building. Maybe it's only $3,000 a month that you're able to make. But it pays some of your core living expenses. What that would allow you to do is be much more picky with the clients that you take on. And if you're doing copywriting for clients, I got to tell you, man, God love you. You got more patience than me, because I would never write copy for anybody. I respect copywriters immensely, but I have no capacity for being one myself. I can only write copy for my own programs that I do, and I just don't have that ability (nor the desire) to sit down and write copy for somebody else. And I think that's an admirable thing to do. But the worst mistake you can make is taking on bad clients. Bad clients are going to cost you way more than you'll ever make. They'll drive you insane, they'll cause all kinds of anxiety. They'll probably cause chargebacks and refund requests. They'll probably bad mouth you around the industry and all of these other things that go with it. And theyâll certainly cause you losses in opportunity costs because of all of the time they waste with stupid drama thatâs just not necessary. So, client selection is really important when you're doing copywriting or direct marketing. And if you can spend just a couple of hours a week and stabilize your income over time, so that you have that fallback income it allows you to be more selective with the clients you bring on. BEN SETTLE: People want to not have to give a crap or rely on flakey clients. TROY BROUSSARD: Yeah, absolutely. You should be extremely selective with your clients. The more selective you are with client selection, the more you'll love doing your work and the better work that you'll produce. If you're stressed out because you're dealing with some jag-off of a client and they've got you all amped up and just constantly causing drama, there's no way you can be producing your best work. And so client selection, that ideal client is absolutely imperative. I think in any type of services business. BEN SETTLE: What can that look like to someone on a day-to-day basis as far as time investment goes? TROY BROUSSARD: Yeah, absolutely. So we designed this program from my experience in trading, and I created a solution that there was three criteria I really wanted to do. One is that, I didn't like day trading where I had to be on the computer all day long. I liked the income. I got my day trading up to $20k to $25,000 a month. But it was just a massive commitment of time. So I knew that I had to get the time commitment minimized to an hour to two a week, nothing more would be sustainable. The other thing that I hated about traditional trading was the losses. It's great when you make $7,000 in a day. It really sucks when you lose $7,000 in a day. And I don't know about you, Ben, but I take that shit personally and it affects my mood. My wife doesn't want to see me, the kids donât want to talk to me... I just disappear on those days. And that was really affecting my anxiety level and just my lifestyle because of those losses. And hereâs the thing, even the best day traders only win like 70% or so of the time. That means you will have losses, guaranteed. So I wanted a system that provided a very high win rate. And our win rate in this methodology is something where most people don't believe until they see it. But you can potentially make money from the very first trade you place, and you can potentially consistently make money week after week. The reason is the core approach to Options that we utilize. Itâs very different than traditional buying and selling of stocks â thatâs NOT what weâre doing. And even if you have a company that goes out of business or something that you lose some money on, even when that happens, more than likely you'll still make money that week on your other stuff and still be in the positive for the week. This is anecdotal and wonât necessarily apply to everyone, I canât promise anyone anything nor am I giving anyone any advice. But I have not had a single negative week in all the time that I've been using this system, and I've not lost any money on any trades in all the time that I've done this system. Actually I did lose $17 on one trade. The reason was, however, that I bought a company that had declared bankruptcy and I did it on purpose! Why? Well because I knew it had a 50/50 shot of turning into a loss and I actually wanted to experience the process of a company going out of business so that I could record it all and use it as a case study for the training. So yeah, technically I did lose money on one trade, but from another perspective it was really not a normal trade and I would have never taken it if not for creating fodder for the training. So, it absolutely can work. I would never and could never legally say that it's a 100%. Nothing is a 100%. There's always risk in the stock market. There's always a company that could get sued or have some wackadoodle CEO that flips everybody out and devalues the company until they go out of business or whatever. There's always risk. But then the third criteria is that, I wanted to accelerate the profits. Because most of our competitors are doing stuff where you'll make a couple percent every month or two, so it's maybe one or 2% a month, and maybe you're getting twice the returns you'd get on the stock market alone at seven to 10% a year. Maybe you're getting 20 to 24% a year. But that just wasn't enough for me because I lost all of my retirement back in 2002. And so, I needed to start from zero and I needed to grow it faster. So I was looking for minimum time, extremely high win rate and aggressive growth. That's a trifecta and that's a hard trifecta to find. But after a mere 10,000 trades or so, haha, I found it. I created this platform that can allow for those three core goals. But the most important of which is the time. Because, I don't actually want people that love trading to be the people that come into this program. Because if you love trading, you probably have tried all kinds of things. You're probably jaded. You're potentially are going to spend way more time on the computer than you should. You're probably going to geek out on all the charting and all the things where you just make more work for yourself. And quite honestly, you probably will fight the system thinking, âIt canât be this simple.â But it can and it is. The biggest problem we have is with students trying to overthink and overcomplicate a very basic approach. We do have a lot of traders that are very experienced in the group, but it can be harder to teach them than somebody that's never done trading. Not because the strategy is harder for them to grasp, but because it is so simple. Because they like it so much, they want to be in front of the computer doing it all the time. And that's absolutely the opposite of what this program is about. I'm in my '50s. John, my partner is in his '50s. Our goal is to minimize the amount of time we spend in front of the computer trading. And so, we created a framework that gets that time down to one to two hours. Now here's what it looks like. You'll probably spend about an hour on the beginning of the week on Monday. That's when we host our live calls. You don't have to attend them live. Most people do, but you don't have to. And you'll spend that hour doing the research of which Options you want to sell for the week. And that takes about an hour's time. And sometimes you can get it done in 30 or 40 minutes, but it takes a little chunk of time. And then you'll go ahead and sell all of your contracts that day. Now, during the rest of the week, you're only going to spend about 10 minutes a day. And honestly, 10 minutes is an exaggeration. I say that and people think, "Well, that's so little. You're making it so small. That canât possibly be true.â But I don't even spend two minutes a day doing that. When you really learn the process, you can just do it on your phone. You can just check your positions, and most of the time there's nothing to do. Sometimes there may be an adjustment you may need to make, and we teach that in the methodology where you'll do a quick little transaction during the middle of the week. We tell you the time of day to do it. We tell you the framework of how to monitor it and whether you need to do it or not. But 80% of the time, you don't do anything on a daily basis. And then even if you do do something, it's like 5 or 10 minutes of your time and that's it. So when you add that all up, it really truly is less than two hours a week of your time. And many weeks it's less than an hour for me. So I have a lot of accounts. I have 15 different accounts because I help all of my children with retirement accounts and the business accounts that I manage and all of those other things. So I personally probably spend two to three hours a week, but that's because I'm managing so many different accounts. For the average trader, it's pretty hard to spend two hours a week. And if you do, you're probably doing it wrong. You're probably spending more time than you should, playing around with the charts and things to that nature that really aren't necessary. Or course, when you first join the program it will take an investment in time to learn the framework and go through the training, etc⦠But once you have, 1-2 hours a week is absolutely realistic. BEN SETTLE: What are some the PROFIT Troy's predictions about what's coming up in the future with money, the economy and finance and that ties into all this Options trading? # # # So ends part 4 of my investing interview with a Nuclear engineer-turned-trader. Iâll be sending out the final part 5 tomorrow. In the meantime: If you want more info on Troyâs Options coaching and get an extremely valuable bonus (see the PS) with it should you decide to partake of it via my affiliate link below, then sign up by Friday 3/8 at midnight EDT: [httpsâ¶//www.EmailPlayers.com/options]( Or⦠If you want to get a look at Troyâs methods, see how they âtickâ, even hold his feet to the fire and badger him with questions (the more hostile and super skeptical the better â he loves this stuff), make him show and PROVE to you that he knows what he speaks of⦠hereâs the deal: Heâs having a live demo tonight via Zoom at the link below. You can grill him, challenge him, try to stump him - outright badger him about it, even. i.e., ask all your questions and make him prove heâs the real deal and can help. (I certainly did before letting him trade Options with Learnistic cash) The day: Today The time: 5:00 EDT/ 4:00 CDT / 3:00 MDT / 2:00 PDT The URL:
[httpsâ¶//www.EmailPlayers.com/options/live]( Ben Settle P.S. The bonus I am offering to those who buy Troyâs Low Stress Trading coaching by the deadline via my righteous affiliate link? Your pick of any ONE of the books below that I sell. To read more about a specific book below, Google is your friend. NOTE: You have exactly 48-hours after you buy Troyâs coaching to let me know which book you choose as your bonus, otherwise you are disqualified from this bonus part of the offer. None of this waiting around for 4 months and then deciding to tell me. I hate âtailâ in marketing in all its evil forms. All right, following is the list of books to choose from. Remember, you have 48 hours after buying Troyâs coaching to tell me which one. Otherwise no bonus book for you. Here is the list of books to choose from: * Markauteur * elBenbo Press * Affiliate Launch Copynomicon * Copy Slacker * Email Client Horde * List Swell * Social Lair * Copy Troll * Infotainment Jackpot * Brand Barbarian * Breakneck Content * NOfluence * Copy Salesliloquies Vol 1 You have exactly 48-hours after you buy Troyâs coaching to let me know which book you choose as your bonus, otherwise you are disqualified from this bonus part of the offer. Iâm repeating this so many times here so there is no confusion. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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