How to create your own tactics nobody has ever seen or used before

Email Players subscriber & children’s book author (his book The King and the Dragon is great if you have kids — highly recommend) James Shrimpton wrote on Twitter: === I get this all the time with writing. My dear people, the solution to writing better is to read more and write more. Sure, we can grease the skids with a few tactics here and there but it won't matter none if you ain't pushing… === Which prompted a righteous brain fart of my own: The irony is, if you read more and write more, you will automatically create your own writing "tactics" that work for you, and you won't have to chase anyone else's tactics, or even care about anyone else's tactics. This is one of those phenomenons that runs across all kinds of disciplines. Take the late, great copywriter Jim Rutz for example. He did a lot of headlines, ads, magalogs, etc that did not at-all look like direct response copywriting tactics. Yet, despite that, he was one of the top 3 copywriters of his day (I hear tell he, Gary Bencivenga, and Clayton Makepeace were the top dogs at that time), and worked totally on commission many times where if he didn't win the control — against the best copywriters in the game — he didn't get paid anything. But he did win a lot of those controls. And he won them even though his work did not "look" like direct response copywriting. But, even though they did not look like direct response copywriting they absolutely were 100% direct response copywriting. He just had such a mastery of the fundamentals that he was not only creating his own tactics but I would say Jim Rutz was a tactic unto himself in many ways. I exaggerate not on that either. Mr. Rutz is very, very hard to “swipe.” I doubt many copywriters would even think his ads are worth swiping (or prompting into fapGPT) if they didn't know who he was or who the copy was written by or the level he was playing the game at... because some of it just does not look like direct response in a lot of ways. All because he mastered the fundamentals. And because he did that, he created his own tactics. Tactics that probably will not work for most of us (they certainly don't work for me), but worked like gangbusters for him, at that time, to the markets he was writing to — which was primarily health and financial offers from what I have seen. The bottom line: Master the fundamentals and you, too, can create your own tactics A lot of guys try to do it in reverse. Or, they learn some other guy who has put in the work's tactics and just look silly copying it. But that is the opposite way to go about it. If you want a crash course in certain fundamentals I like to use when approaching email see the eBook we give away via the BerserkerMail mobile app (you will need an Android, iPhone, or iPad to read it) to people who get a free test drive called: “12 ‘Fast-Cash’ Ways To Profit From Email — Even During A Worldwide Financial Crisis!” Don’t worry. You don’t need to be a paying BerserkerMail client to use or read the eBook. You need only get a free test drive to access it. Details here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA