backroom "chatter" about why so many emails haunt promotions & spam

Below is a backroom email exchange at BerserkerMail about Google, DMARC, and emails landing in promotions/spam all over hell & gone since Gmail's changes this month. At a certain list size you’ll always wind up in someone’s spam/promotions tab. There are many factors at play - including the reader’s settings & habits, the market you’re in, etc. But we have not had any complaints on the helpdesk amongst our BerserkerMail clients about sudden low inbox deliverability according to Email Players subscriber & BerserkerMail COO Nicole English. At least, not amongst those who had their settings right. But… BerserkerMail's Chief Architect Pedro Palhari - who helped build the platform - has a warning: (NOTE: be sure to see his disclaimer at end) ===== Just giving my 2c on the discussion as well, it's all super early so please don't take anything I say here as a rule. The requirements initially are DMARC (which is on our clients' end), Mail-List-Id and One-Click-Unsubscribe headers (which is on our end). All of those are deployed and working great. The "Promotions" tab seems super sensitive now. Previously you could pass with a footer that said "all the links on my emails are affiliate links (...)" and now I am seeing affiliate links consistently hitting promotions if the body of the email is small or medium sized. Around Reddit I saw that complaint pop up a LOT. One concerning thing I've seen is reputation drops overnight. Sysadmins complaining that what would inbox yesterday is now arriving at spam consistently since the change, even with all DNS setup and sometimes internally (eg. the company uses GSuite, emails from the company to its own employees arriving at spam). I think Google is aware they made the changes too harsh and is dialing it back as we speak. I've seen clients on BM that were going to Promotions with Lance crawl back to my personal inbox in the days following Feb 1st with no change in their content whatsoever. My bet is that Google is trying to beef up their email spam detection before AI takes over and overloads their email systems. Alongside the DMARC update there was a new wave of algorithms to detect and classify AI content, so those hidden rules that we must abide have changed (and will be changing in the next following days and months). Again, all speculation from frustrated minds. But everything is made in quicksand, I don't think even Google knows where they're heading with these changes. Just put a big disclaimer on it please lol ==== If you want a free BerserkerMail test drive do this: 1. Go to the URL below 2. Read the page carefully 3. Put your credit card away as you won’t need it Get in there, play around with it, see if it’s comfy. If not? Move on to a different platform. If it is, and you want to get started with us, simply follow the instructions. We’ll also help get your business migrated over and set up. Here’s the link: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA