elBenbo betrays his own principles?

A few years ago, I spent a week or two doing zero selling during a good part of a particular month, just giving away a gaggle of free valuable videos, with nothing to buy or opt in to. And, not long after, an eagle-eyed reader in my Horde asked: === …perhaps you can address this in your public emails - you're always talking about NOT giving out VALUE and laughing at guys who just talk about that, that instead one should actually SELL. So I'm wondering, why, lately, have you been on such a "value giving" streak? The free videos, these bribes, etc. I mean, are you losing your mind? Testing something new? Is there some other hidden agenda behind all of this? I believe perhaps it is like you once talked about trying to get us down the rabbit hole of online direct response, but lately you have been extra generous. I mean, even though you're overhauling your EP sales letter, you could still be selling us other things, no? I'm just curious, since to me it somehow seems to go against your own principles, leaving me a bit confused. === There’s a lot to “unpack” here. But, let’s start with “VALUE! which is completely subjective. When I give “value”, you can rest assured I benefit as much as the receiver. And, probably, a lot more. In the cases he cited, I benefited (and will continue to benefit for years into the future) in many intangible ways that can't be tracked, tested, or measured on a spreadsheet or with Google Analytics. And no, I don't say this in some kind of woo-woo universe-worshipping way. Nor do I say that in some kind of nonsensical Gary Vee “jab, jab, jab, right hook!” way either. Anyway, here’s the low down on it all: The whole “you can’t get heat from a cold stove” thing applies. Most of my time is spent harvesting (i.e. selling). But, you have to plant the seeds before you can harvest anything. And seeds were planted in everything I did that particular month. Some of those seeds sprouted extremely fast do to the way I structure my offers. Others took weeks & months. And in at least one case, it is still happening, and will continue to happen over the course of many years to come. Here’s another reason why “Value” is subjective: Price. Take my “Affiliate Launch Copynomicon” book I’ve been selling at a $200 discount ($786 instead of the $986 it usually goes for) this weekend that ends tomorrow. By most standards, it’s obnoxiously priced at almost a thousand dollars, for a mere “book”, and no audio, video, or digital component — much less coaching, or any other kind of after-purchase “tail” attached — whatsoever. But to those who benefited from the information inside? The price is shockingly low, if anything. Take, for a completely biased example, Stefania. There is information inside that book I taught her that helped her launch a part-time membership site business (she spendt maybe an hour or two per week on) to a small list that paid her more than her previous “constantly on the hustle to pay the bills” full-time coaching business did. Or my pal Shane Hunter who, while stuck in a hospital bed after major spine surgery, used info that is found inside to launch a successful consulting business in two hours (to a list of just 2,000 people). Or the great Brian Kurtz who I have sold a growing number of products as an affiliate for using the info inside the book, completely blowing away most of (maybe all) his other affiliates in many cases — including affiliates with lists 10x bigger than my own — and making him a very happy camper in the process. None of them even had even read the book. Just knew bits and pieces of what’s in it. And to them, I suspect the value is worth far more than the book costs. But to the small thinking businesses who can't get past high price tags? Who never bother to grow a list and instead spend all day on social media? And, who fear being aggressive in their marketing? The price is not only too high, but I hope they stay as far away as possible from buying it, or anything else I sell for that matter. They’re just going to waste their money, and would be better off continuing to wander the goo-roo casino in Facebook groups, being distracted by all the pretty lights and fun sounds, and playing the game to not lose instead of playing to win. My book is not for timid businesses. It’s for aggressive, hungry businesses. If that’s you, the sale on the book ends tomorrow, Sunday 2/18 at midnight EST. To get it in time, do this: 1. Go to the URL below 2. Read the sales letter very carefully so you know what you’re in for 3. Use coupon code SPANK at the shopping cart (And make sure you see the price change before entering your credit card info) Here’s the link: [https∶//www.EmailPlayers.com/copynomicon]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA