The dirty word that supposedly kills sales

Once upon a time, Yours Risky decided to use this supposedly "spam filter hostile" subject line during an affiliate campaign: “The $22 million swipe file” Which prompted a response from an eagle-eyed reader: “Wow the Illuminati at google allow you to use the dollar sign in the subject line? I thought the word 'million' was also a salacious and dirty word. You are the master of making it to the Primary folder.” And I got to thinking about this at the time. Mostly because I’d recently gotten a surge of new opt-ins. And, as always is the case when this happens, a few people let me know how my confirmation email (since I force people to double opt in) was in the spam folder. And, as is also always the case when this happens, I chuckled at the irony of someone who went out of their way to find me in the spam folder trying to inform me about how I ended up in their spam folder. Fact is, I put very little thought into the spam or promotions folder. Why? For one, I do everything I can to stay out of there, beyond that why worry about it? And secondly, because even if I do wind up there I have less competition. Either way, as long as my sales trend up I simply don’t obsess over it. This is true even when I do my obnoxious product launch and affiliate campaigns. A certain number of emails always end up in the spam or promotions tab. And, it never ceases to amuse me how many people end up buying, but then tell me how they almost didn’t see the email they bought from because it was in the spam folder, yada yada yada. In case the lesson here isn’t clear: It ain’t about the folder. It’s about you. Get the “you” part right, and a lot of marketing sins are forgiven. Which brings me to the “Affiliate Launch Copynomicon” book sale this weekend. I make no guarantees or promises for your business with it. And this is especially true when it comes to being delivered in the inbox vs the spam, junk, or promotions folders. But, I will say this: For the past few years, I’ve used my affiliate/launch methods to sell a somewhat higher ticket. And, one of the emails has a subject line containing the dreaded "N" word the email ex-spurts say is supposedly even worse than the "M" word I mentioned above in the subject line for delivery: “Nigerian” And, it prompted this comment: “Putting Nigerian Prince in a headline is a guarantee to get an email flagged! If you’re open rates are low on this email, well there you go.” I admit, I don’t know if the open rates were low on that email. What I do know is, the sales were high. In fact, I’ve used it multiple times, and it has always been one of the highest selling emails in the campaign, and pushes us way past the number of sales I expect to get during that campaign. It also has helped make for a very Merry Christmas for both myself and the blokes I am mailing for. The point? The ex-spurts can keeping worrying about open rates all they want. I’ll keep focusing on making sales… If you want to see how to create affiliate campaigns that can do well regardless of Google’s algorithmic brain farts and burps, my “Affiliate Launch Copynomicon” book can show you how. It’s also on sale until Sunday 2/18 at midnight EST. To get a $200 discount on it ($786 instead of $986), use the discount code below by the deadline. The link is: [https∶//www.EmailPlayers.com/copynomicon]( Coupon code: SPANK (Make sure you see the price change before entering any credit card info) Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA