How I shamelessly profited from the lockdowns

An Email Players subscriber (not sure he wants me naming him) asks: === Hey! Quick question: Do you ever hold back on sending an email if you notice the one before it is pulling really well? For example, I sent an email that has gotten me more sales than most. Is it wise to keep it top of the inbox for a bit? Or is it fine to stick with my schedule and throw another one on the pile? Or does it not matter in the slightest and I’m overthinking it? === Let me put it this way: I've definitely switched out emails when hitting a nerve. I've even switched out entire pre-loaded email campaigns at times. Like, for example: During the lockdowns. I had spent a bunch of time writing & loading emails to sell my Copy Troll book. But, I did an impromptu Q&A livestream right when lockdowns were imposed, when people were freaking out & uncertain about the future... and a good 50% of the questions were from marketers wanting to suddenly know how to build an email list. They could not have given a rat's puckering arse about monetizing trolls at that point. (That came a few months later during the black lives matter/antifa rioting & sudden virtue signaling/shaming olympics - when I did the same thing with an already pre-loaded campaign selling a different book). So I spent the next day scrambling to switch out the already locked & loaded Copy Troll emails with a campaign selling my List Swell book. The result: More List Swell book sales. More happy customers. More fun… during that campaign than when the book originally launched. Gotta strike while that nasty iron is scalding hot. Thus: Keep mailing about that topic until interest wanes, is my advice. Something I believe is way faster, easier, simpler with BerserkerMail. We have made loading/sending/scheduling 2-3 click (and all on one screen) simple... instead of some ridiculously time consuming or complex task of navigating multiple screens, ticking multiple boxes, diddling around with filling in multiple settings/obeying pointless formatting rules just to get an email out. All while still being robust enough to do the kind of tracking, testing, and automating the email geeks love to do, while helping businesses get world class inbox deliverability. i.e., Totally email marketer-friendly. From what I hear, other email platforms are doing the total opposite. I'm sure they will get your pronouns right, at least. And if that's important to you then by all means keep using that. Otherwise if you want a free BerserkerMail test drive go here: [https∶//www.EmailPlayers.com/berserker]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA