Funnels, faps, & Facebooks

A question about why I don't segment my email list: === I guess this essentially means that even people who have bought an offer you mailed about still keep getting your mails about it until you move to the next offer. Right? If yes, it really does simplify a lot of this segmentation issue (which can get really complex and bat shit confusing) if one goes super-granular with it. I'm currently going through Andre Chaperone's "autoresponder madness", and I absolutely love his philosophy but I'm not sure of what to make of his process yet. I recognise though that if my assumed (yet to be confirmed )approach of yours above is, it probably only works because you make your mails a pleasure to read. Thus no one has any reasons to complain of receiving mails about an offer they already bought. Please kindly do confirm if I'm correct. I don't like avoidable complexity either. Thanks === Something to ponder: Once one realizes there is no one-size-fits-all solution to marketing funnels, it frees them up from a lot of anxiety. Personally, I couldn't care less about anything other than writing emails that make sales and further the relationship. If someone gets an email for something they already bought then worst case they are reminded of why they should use it, revisit it, consume it... which ups the chances of their success with it, testimonials sent, word of mouth generated, etc. More: A lot of people hung up about these things miss the big picture, and major in the minors. Every business is a snowflake (i.e., different from all other businesses). And you adjust to the situation, goals, agendas, niche, industry, medias used, etc. My way of emails is the shot gun approach. Some require a rifle like eCommerce & operations that do more sophisticated segmenting. BerserkerMail can, of course, be used by either types for segmenting. I will also say this about BerserkerMail: The reason we believe it is the future for email marketers who care more about sales than giving a shyt what the crowd (the crowd is almost always wrong in everything — especially when picking tools to sell with) does is because it’s a platform made BY email marketers FOR email marketers. It is not created and run by developers, managers, bankers, or investors looking for an “exit” - it is run by actual email marketers, who use email in our own businesses, to sell our own offers, to our own lists. The owners (me, Troy Broussard, John Wood, and Nicole English) all use it for our own businesses, so does the head of our helpdesk Lance Hunt. Ask your current platform if their entire leadership does that. Probably they'll babble on about how committed they are to diversity, equity, inclusion, yada yada yada. But the online marketing community is what it is and the normies do so love that fluffpreneur stuff. They also love to fap to trends. And they're terrified to make a move unless their favorite goo-roo grants them permission. Frankly, I have come to realize over the last 22 years that many in this industry are literally incapable of thinking for themselves at all... and it shows in the decisions they make, the lack of success they have, the constant bright shiny object chasing, addiction to coaching/courses/masterminds/events/guru worship, etc. We simply don’t cater to the 80% who think like that. They are all better off with whatever they are using, and we sometimes even turn them away. Instead, we cater to the 20% who are like us: Aggressive email marketers (not spammers obviously) whose businesses sell legitimately valuable & useful offers to receptive leads, and who live and die by their email results. The exact opposite of the wannabes who get morning wood over cool-sounding complex features they'll never use, out-of-date feature comparison charts, or free/low pricing - which is all a false economy anyway. For example: Recently in the BerserkerMail Mead Hall Facebook group Email Players subscriber & BerserkerMail co-owner John Wood (old school email guy, been doing this a long time) told us about how he helped a friend with his current email broadcasting/autoresponder account with another company that John used to use himself. In fact, this other company was, at one time at least, one of the more user-friendly platforms. Anyway, John has sent around 700 emails via BerserkerMail so far. And he said that other platform had since added all kinds of changes to their dashboard since he had last used it, including a clunky preview function before one can send an email, moved buttons around, and ADDED a half a dozen clicks to the sending process. As he put it: "My nervous system, which had been acclimated to sending with 2-3 clicks through BerserkerMail, found this absolutely maddeningly slow. It was like going back to a horse-drawn carriage after spending the last six months driving around in a sports car." This is why I encourage businesses looking for an email platform to do this: Test out ALL the popular ones alongside BerserkerMail. Especially any of the bigger ones you see your favorite goo-roo using or, even better, you see email goo-roos shilling for as an affiliate, as well as any of the ones people talk about on social media, and any of the ones whoever you see speaking at masterminds, events, etc use. Go ahead and test them all out, assuming they have a free test drive option. Really get in there and put all of us through the paces. Why would I want people to do that? Because those other platforms do our selling for us for the kinds of clients we want when those clients see how user-unfriendly, and how many steps/screens navigated/boxes ticked/help are needed just to load, send, and schedule an email them other platforms make them suffer through. And that's not even counting the clunky campaign builders and feature creep nonsense that bloats everything up, slows everything down, further complicated what should be simple, and a whole new bundle of fun for people to deal with you will see. Then there's BerserkerMail: Two, maybe three, clicks. And that's it - email sent, loaded, scheduled. Literally the primary purpose of an email platform. Plus, we got robust automation/tracking/testing capabilities for the geeks as well world class inbox deliverability and support headed up by people who use email in their own businesses, selling their own offers, to their own lists... and who can speak and help you on the subject beyond mindlessly just copying, pasting, and spanking out support tickets all day. Okay, that's all for now. I mentioned the BerserkerMail Mead Hall Facebook group earlier. If you want to join in the fun there go to: [https∶//www.EmailPlayers.com/meadhall]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA