The paradox of simplicity

A long time Email Players subscriber (who wishes to be anon) says: === Ben, I’ve just had my end of year report through for a client I’m working with. Our emails made over $1.5 mil this year. Before I started with them they were doing about $60k per year from email. Big difference. When I signed up to Email Players a few years ago, I didn’t have a list or an offer (still don’t), I just knew that learning from you could give me the skills to bring value to clients. I’m gonna use these results to start a direct mail campaign and hopefully sign some more big clients soon. Thanks for everything Feel free to use as a testimonial if you want, but pls leave my name out === Obviously this is ridiculously high ROI most will never achieve. Definitely not the norm for any business who doesn't have the exact same variables and assets as his client. But, it does show what is potentially possible for a business if you have the right offer, work hard, stick with the game, and do the right things, long enough, consistently over months, years, and decades. Same “paradox of simplicity” caveat applies to my Funnel approach. You can implement most of it probably in a couple hours. But it takes weeks, months, years, even decades to grow, and the game never ends. i.e., no “set it and forget it” No lazy nonsense. It’s hard work and always will be. Simple does NOT mean easy. Often it’s just the opposite. In SaaS, for example, the simpler it is for the end user to use software, the more complicated it is for the developer to make it work — which is why, for example, email platforms focus on releasing complex features that make it more complicated vs obsessing over simplifying and making things more accessible & usable like we do at BerserkerMail. Whatever the case: The February Email Players issue is all about my simple funnel approach. The deadline to get in for this issue is today. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Along with the February “Marketing Funnel of Love” Email Players issue, I am also including an 8-page bonus called: “The Business of Lust” And it’s like a 10-minute crash course in how I think, write, and make sales with email. If that interests you, here’s some of what’s inside: * Why the best method for making sales in 2024 was figured out in 1994. (The vast majority of money via direct response online today is basically the exact same thing that made the vast majority of money back then in direct response online. Ain’t nothing new under the sun..) * How to “snuff out” email list churn while ramping up email list retention. * Email list subscribers you should rake and scuttle off your list as soon as humanly possible if you care about inbox deliverability, sales, and peace of mind. * How to radically improve your email inbox deliverability with Gmail, Hotmail, Yahoo, etc. * What the world’s best face-to-face salesmen did to build relationships with buyers that can easily be replicated with email. * Ideas for how to re-engage and win back inactive email list subscribers. * A near “caveman proof” way to integrate email marketing with other digital marketing channels. (Based on how the late William Randolph Hearst integrated the various marketing channels he used in the 1920’s - 1940’s to grow his media empire — with no needing to be a billionaire like he was required.) * Anatomy of a high-converting email landing page. * Why probably the best direct marketing resource you can study is the early Sears Catalog from the late 1800’s. (The technology has changed but not the principles that made it work. Amazon, for example, is simply a modern Sears Catalog according to the founding father of online marketing Ken McCarthy.) * The One-Sentence email campaign plan that’s made my business the most sales over the years. To subscribe before the deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA