How following smart fitness bros on Twitter can make your biz more sales

Including some of the ones that can’t market their way out of a paper bag. For example, last week during an interview I said this about Twitter: (paraphrased) The accounts to follow for marketing purposes are not necessarily business or marketing accounts. It’s the gym bros. The reason being, the really good ones who are the most jacked are enslaved to the fundamentals of what they do. And they teach the same exact principles over and over and over — rarely ever getting fancy or trying to impress people with flashy BSO type info. i.e., the fundamentals of eating and working out. Over and over and over for weeks, months, years, and decades. No matter how boring it sounds or how much people don’t want to hear it. That’s why they are jacked while being natural, no steroids, etc. This same principle applies to what works in marketing, copywriting, email. Here’s an analogy I talk about in the February Email Players issue: (about how I approach funnels) === Since I’ve been using fitness as my theme today, think of subscriptions as strength training and one-off offers as cardio. They both have different purposes and benefits. Building muscle means burning calories at rest, so you are working at losing fat even when sitting around, sleeping, doing other stuff. Cardio, on the other hand, burns calories when you are doing it, but not when you aren’t. If all you do is constantly create and launch new offers you can make lots of money. But eventually you “run” the risk of burning out, just like if all you do is run marathons each day. On the other hand: if you build muscle, burning calories at rest, you are far less likely to really burn out, can do it ongoing, and not fry your nervous system. If anything, if you do it right rest is required. Ideally, you do both in fitness, and ideally you do both in business. And to do both means having a subscription offer that is making you money “at rest” while also selling other one-off offers for quick, big spurts of sales. If you do both, you can take a year off from one-off offers if you want, and still see your business grow, but not the other way around. If you don’t have a subscription offer, and only do one-off offers, and take a year off… You’re Screwed Don’t do that. Do both. But, a warning: Everyone and their mother currently has a subscription offer. We are in a true bubble where every business from your broccoli head selling a $5/month Substack to every media company’s streaming service to even cars sells subscription offers. I do think this bubble will pop. And I believe it’ll happen over the course of 2024 and 2025. It’s already happening in a lot of cases. Just realize there is a lot of competition. And if you weren’t an Email Players subscriber who emails each day and knows how to go about building a strong relationship with your email list… I’d recommend selling — === And then I go into what I suggest most businesses do. It’s all part of my Marketing Funnel of Love. A funnel that is NOT new or sexy, but is is based 100% on simplicity, fundamentals, profitability. And, yes, with as little time invested as you can get it down to. All right enough teasing. That nasty ol’ deadline is about to go bye bye. To get in on the February issue in time go here immediately: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Along with the February “Marketing Funnel of Love” Email Players issue, I am also including an 8-page bonus called: “The Business of Lust” And it’s like a 10-minute crash course in how I think, write, and make sales with email. If that interests you, here’s some of what’s inside: * Why the best method for making sales in 2024 was figured out in 1994. (The vast majority of money via direct response online today is basically the exact same thing that made the vast majority of money back then in direct response online. Ain’t nothing new under the sun..) * How to “snuff out” email list churn while ramping up email list retention. * Email list subscribers you should rake and scuttle off your list as soon as humanly possible if you care about inbox deliverability, sales, and peace of mind. * How to radically improve your email inbox deliverability with Gmail, Hotmail, Yahoo, etc. * What the world’s best face-to-face salesmen did to build relationships with buyers that can easily be replicated with email. * Ideas for how to re-engage and win back inactive email list subscribers. * A near “caveman proof” way to integrate email marketing with other digital marketing channels. (Based on how the late William Randolph Hearst integrated the various marketing channels he used in the 1920’s - 1940’s to grow his media empire — with no needing to be a billionaire like he was required.) * Anatomy of a high-converting email landing page. * Why probably the best direct marketing resource you can study is the early Sears Catalog from the late 1800’s. (The technology has changed but not the principles that made it work. Amazon, for example, is simply a modern Sears Catalog according to the founding father of online marketing Ken McCarthy.) * The One-Sentence email campaign plan that’s made my business the most sales over the years. To subscribe before the deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. 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