Cold traffic is a psyop?

Email Players subscriber Rocio Lacasa brings up a helluva point about cold traffic. Take it from here, Rocio: === Hi Ben, After 10 years of trying the paid traffic game with 6 different media buyers/marketing agencies, I've finally accepted that it's not my game. The reasons: Most media buyers/agencies (even the expensive ones) love to recommend "best practices," but they really seem clueless about how to make money with info products. At least the ones I've tried. Tracking and analytics is not only a big fat lie; it's a pain in the arse to manage. I've found it impossible to break even in less than one month by telling the truth and not being an evil marketer. It seems like I would need a big pile of extra cash so I can "safely" invest in advertising and be able to wait the 6-9 months that typically takes for most leads to become clients. I won't bore you with the full list of reasons… I am ready to fully embrace sociological marketing because, at the end of the day, it is what has worked best for me. I will do a little bit of psychological marketing with just a few basics, but always focusing on super long-term high-quality strategies. My best traffic comes from my 100k subscriber YouTube channel. === And then he basically outlined how he’s using the first half of the Funnel of Love I teach in the February Email Players issue. I don’t teach anything about cold traffic, of course. (Not my game at all — and much harder to make work than the goo-roos hiding behind cartoon avatars act like). But it does teach my approach to funnels. So simple. So pleasant. So… profitable. But, only if you know, use, and understand it. I am not saying it’s “new.” It ain’t. But, it might as well be, considering how few do it. Today’s the deadline to get in on the February issue in time. If you want in, read the letter carefully here: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Along with the February “Marketing Funnel of Love” Email Players issue, I am also including an 8-page bonus called: “The Business of Lust” And it’s like a 10-minute crash course in how I think, write, and make sales with email. If that interests you, here’s some of what’s inside: * Why the best method for making sales in 2024 was figured out in 1994. (The vast majority of money via direct response online today is basically the exact same thing that made the vast majority of money back then in direct response online. Ain’t nothing new under the sun..) * How to “snuff out” email list churn while ramping up email list retention. * Email list subscribers you should rake and scuttle off your list as soon as humanly possible if you care about inbox deliverability, sales, and peace of mind. * How to radically improve your email inbox deliverability with Gmail, Hotmail, Yahoo, etc. * What the world’s best face-to-face salesmen did to build relationships with buyers that can easily be replicated with email. * Ideas for how to re-engage and win back inactive email list subscribers. * A near “caveman proof” way to integrate email marketing with other digital marketing channels. (Based on how the late William Randolph Hearst integrated the various marketing channels he used in the 1920’s - 1940’s to grow his media empire — with no needing to be a billionaire like he was required.) * Anatomy of a high-converting email landing page. * Why probably the best direct marketing resource you can study is the early Sears Catalog from the late 1800’s. (The technology has changed but not the principles that made it work. Amazon, for example, is simply a modern Sears Catalog according to the founding father of online marketing Ken McCarthy.) * The One-Sentence email campaign plan that’s made my business the most sales over the years. To subscribe before the deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA