How to beef up a low performing subscription offer

Email Players subscriber Spencer Claeys explains: === Hey Ben! Here is an update since you helped me back in June (feel free to use for your own purposes) I originally reached out for advice on selling a $97/month subscription that wasn’t performing well. As per your advice I ditched that offer, packaged it all into a 3-6 month program and then next month I hit $25,000 in sales versus the $13,000 the month before. Just last month was over $40,000 and that’s without doing any extra “work”. Now focused on building more of a World that customers feel like they enter into. Alot of my guys enter after seeing my Tik Tok videos but as you know, social media isn’t ideal without having the email list. Thanks for Email players and your advice 💪 === His testimonial reminded me of two things: 1. A quote from the TV show Suits where the guy asking for a ridiculously large sum of money for a small piece of information told some lawyers: “You don't pay the plumber for banging on the pipe. You pay him for knowing where to bang.” 2. What the February Email Players issue shows you about funnels. It won’t teach you to bang on a 100 pipes with 100 different offers, a maze of options, choose your own adventure, or a complex tunnel of “pipes” to bang on. Just the opposite: It shows you the 6 pipes you can bang on. Bang on those (or, even, just the first 3) and you should be golden. I call it: “The Marketing Funnel of Love” Seemed like a good Valentines’ Day themed title. But, also, it’s the best way I’ve ever used as far as funnels go to get sales lovin’. And that ain’t all: Along with the February issue I am also including an 8-page bonus called: “The Business of Lust” And it’s like a 10-minute crash course in how I think, write, and make sales with email. If that interests you, here’s some of what’s inside: * Why the best method for making sales in 2024 was figured out in 1994. (The vast majority of money via direct response online today is basically the exact same thing that made the vast majority of money back then in direct response online. Ain’t nothing new under the sun..) * How to “snuff out” email list churn while ramping up email list retention. * Email list subscribers you should rake and scuttle off your list as soon as humanly possible if you care about inbox deliverability, sales, and peace of mind. * How to radically improve your email inbox deliverability with Gmail, Hotmail, Yahoo, etc. * What the world’s best face-to-face salesmen did to build relationships with buyers that can easily be replicated with email. * Ideas for how to re-engage and win back inactive email list subscribers. * A near “caveman proof” way to integrate email marketing with other digital marketing channels. (Based on how the late William Randolph Hearst integrated the various marketing channels he used in the 1920’s - 1940’s to grow his media empire — with no needing to be a billionaire like he was required.) * Anatomy of a high-converting email landing page. * Why probably the best direct marketing resource you can study is the early Sears Catalog from the late 1800’s. (The technology has changed but not the principles that made it work. Amazon, for example, is simply a modern Sears Catalog according to the founding father of online marketing Ken McCarthy.) * The One-Sentence email campaign plan that’s made my business the most sales over the years. Today’s the deadline to subscribe in time. If you want it, here it is, come and get it: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA