A blatant sales pitch for the marketing funnel of love

Today’s the deadline to get in on the February Email Players issue. Here’s but a love tap about what’s inside its lusty white pages: * Quite possibly the easiest, fastest, and best email list-building method a business can ever use. (If I had only ONE way to build an email list it’d be this. I’ve seen it work for building social media followings, too, although I have admittedly never used it for that.) * The secret business book (not about business at all) from one of the world’s most underrated writers that is easily my all-time favorite to study, read, glean new insights from on the regular. * Why you should ignore any dork on social media (there is always at least one) nattering on about their vaunted funnels by showing you a graphic with more steps/actions/conversions than an insane MLM’er hopped up on cocaine. * An old Chinese proverb that is surprisingly profitable & useful for avoiding a lot of the most common marketing funnel mistakes I’ve seen. * What the “midsection” of any great online marketing funnel is… the place from which all the sales and money flows. (And yet, I sometimes wonder if as many as 60%+ or more online marketers even have it in theirs.) * Why I don’t do “trip wires” and what I have found can be as much as 5 - 10 times more profitable for a lot of online-based businesses. * The single best “funnel guy” I have ever heard of but who doesn’t bill himself as one or probably even uses the word funnel. * Why launching a subscription offer right now is insanely stupid for probably 99% of online marketers, and what to sell instead while awaiting the subscription bubble to pop. (Just recently I had to argue this case in another venture about this so we didn’t make the same mistake.) * A totally random brain fart about an event I am toying with having here at my house this year or possibly next. (Zero benefit or value in knowing about it, I just throw it in these bullets for the fun of it.) * Why I purposely make it difficult for randos who want to pay me large sums of money to buy my books and other expensive offers. (And it ain’t because I hate money — just the opposite.) * How I would email my customers if I did heavy list segmentation (I don’t do any) to save a lot of time without sacrificing a lot of potential sales. * How to figure out what your “Mickey Mouse” is… and why it could very well be the single most profitable decision you ever make in your business. I wrote a lot about finding your Mickey Mouse back in the August Email Players issue. And it was inspired by something comicbook creator and $300 million toy company founder Todd McFarlane once lectured to a bunch of other superstar ex-Marvel comics artists when they all went to form their own company (Image Comics). He told them to stop screwing around creating a bunch of titles and characters. And instead find their Mickey Mouse. Then let everything else revolve around that. In marketing vernacular I refer to it as a “flagship” offer. A lot of my customers struggle with this. And to make it easier on them, and try to simplify the process, I give a very short crib sheet on how I think about it, go about it, and implement it for my own business ventures. I don’t spend a ton of time on this because it’s mostly self-explanatory. But I wanted to touch on it again in this particular issue since it’s one of the twin beating hearts (the other is having an opt-in list — which really is obvious, and not really all that big a mystery either) of making my Marketing Funnel of Love work. But that ain’t all. I’m also including an 8-page bonus to balance out the Funnel of Love: “Business of Lust” And it’s like a 10-minute crash course in how I think, write, and make sales with email. If that interests you, here’s some of what’s inside: * Why the best method for making sales in 2024 was figured out in 1994. (The vast majority of money via direct response online today is basically the exact same thing that made the vast majority of money back then in direct response online. Ain’t nothing new under the sun..) * How to “snuff out” email list churn while ramping up email list retention. * Email list subscribers you should rake and scuttle off your list as soon as humanly possible if you care about inbox deliverability, sales, and peace of mind. * How to radically improve your email inbox deliverability with Gmail, Hotmail, Yahoo, etc. * What the world’s best face-to-face salesmen did to build relationships with buyers that can easily be replicated with email. * Ideas for how to re-engage and win back inactive email list subscribers. * A near “caveman proof” way to integrate email marketing with other digital marketing channels. (Based on how the late William Randolph Hearst integrated the various marketing channels he used in the 1920’s - 1940’s to grow his media empire — with no needing to be a billionaire like he was required.) * Anatomy of a high-converting email landing page. * Why probably the best direct marketing resource you can study is the early Sears Catalog from the late 1800’s. (The technology has changed but not the principles that made it work. Amazon, for example, is simply a modern Sears Catalog according to the founding father of online marketing Ken McCarthy.) * The One-Sentence email campaign plan that’s made my business the most sales over the years. All right so here’s the deal: Tonight is the deadline to get on this issue in time. If you’re the procrastinating type and want in on this then I highly suggest you hike up the skirt, strap on the balls, and get the job done here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. 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