It even works for liberals who measure open rates

Email Players subscriber Garrett Mickley writes: === ...Email Players has taught me enough to go from below 30% open rate up to a steady 50% now. That’s with a list of over 4000, and usually 5 emails per week. And although I’m not focused on that number, it does indicate that what you teach works. It started about 2 years ago. I had my boss (executive director) read Email Players Skema. He said “do it, but let’s only do weekdays and see how it goes.” Since then I’ve been watching two numbers steadily grow: the unimportant open rate, and the important number: revenue. We’re an NGO in the housing industry and the 2008 collapse almost put us out of existence. Implementing what I learn in Email Players has put us back at pre-20008 numbers in membership and revenue. As an NGO this has afforded us the ability to do more to help people. And for anyone who reads your stuff and doesn’t jive with the political/social commentary: I just want to say, I hear you but get past it because Email Players is the real deal. === We’re equal opportunity money makers ‘round here. If I didn't buy from people whose politics I disagreed with, I'd be less than half the marketer I am today. Lefties like Gerry Spence, Dr. Seuss, Steve Jobs, even FDR (his strategically dealing with trolls was brilliant)... have shaped a lot of what I do. I’ve heard from many people over the years saying they refuse to buy or want to leave because I said something that — oh noes! — offended them. They're the definition of fragile. And yet, they always, without exception, act like internet tough guys. They're also the types that’d refuse life saving surgery from a doctor who votes the wrong way. But what you are you gonna do? Clown World did a number on them types. And the way I see it, anyone dumb enough not to buy something that can improve their lives because of perceived wrong think is too short for the ride around here anyway. On that note: The February Email Players issue contains info that is apolitical. Especially if you are interested in how I approach marketing funnels. It can work no matter who you voted for. Yes, even if you’re dumb enough to think Epstein killed himself or Creepy Joe won. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Along with the February “Marketing Funnel of Love” Email Players issue, I am also including an 8-page bonus called: “The Business of Lust” And it’s like a 10-minute crash course in how I think, write, and make sales with email. If that interests you, here’s some of what’s inside: * Why the best method for making sales in 2024 was figured out in 1994. (The vast majority of money via direct response online today is basically the exact same thing that made the vast majority of money back then in direct response online. Ain’t nothing new under the sun..) * How to “snuff out” email list churn while ramping up email list retention. * Email list subscribers you should rake and scuttle off your list as soon as humanly possible if you care about inbox deliverability, sales, and peace of mind. * How to radically improve your email inbox deliverability with Gmail, Hotmail, Yahoo, etc. * What the world’s best face-to-face salesmen did to build relationships with buyers that can easily be replicated with email. * Ideas for how to re-engage and win back inactive email list subscribers. * A near “caveman proof” way to integrate email marketing with other digital marketing channels. (Based on how the late William Randolph Hearst integrated the various marketing channels he used in the 1920’s - 1940’s to grow his media empire — with no needing to be a billionaire like he was required.) * Anatomy of a high-converting email landing page. * Why probably the best direct marketing resource you can study is the early Sears Catalog from the late 1800’s. (The technology has changed but not the principles that made it work. Amazon, for example, is simply a modern Sears Catalog according to the founding father of online marketing Ken McCarthy.) * The One-Sentence email campaign plan that’s made my business the most sales over the years. To subscribe before the deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA