Why I don’t segment my email list

In which the question is asked: “How far do you go with segmentation in your businesses/with your lists?” Answer: I don't beyond the very basics. And even that isn't much, since my buyers lists are not on BerserkerMail, they are in 1Shoppingcart (yes, I know, one step away from being an actual shopping cart…) My buyer’s list that I’ve been using since 2009 and would be a tremendous pain in the gluteus assimus to switch is simply on a platform that does not play “nice” with anything —including Zapier. Thus, I basically do zero segmenting. But I also don't need to, either. My business model is so caveman simple it’s not all that necessary. And since I’m not greedy, and since I have a life outside of trying to goose every last penny out of my list and then telling everyone about it on social media for clout, it’s all good around here. That said: Like a lot of things up in this game, whether or not one should segment depends on what you’re selling, and the logistics of what you’re doing. If you do eCommerce, for example, you’d be foolish not to segment, slice & dice, and do everything you can to get that figured out. A lot of people have listened to one-too-many email goo-roos talking out of their arses and think there is a one size fits all way (their way, of course) to this while bragging to the 5 people who give a crap about how complicated they make everything when they don’t even really need to. It’s not all that different from a lot of funnel guys. I still remember this blue flame special back in my old elBenbo’s Lair Facebook group who tried pounding his chest about this 30-point funnel full of mazes or whatever… when guy didn’t even have an offer yet. It’s all aesthetics with some of these funnel floozies. Very little actual substance. And that’s why they yip and ankle-bite when called on it. This is all directly related to the February Email Players issue where I teach what I call: “The Marketing Funnel of Love” It’s ridiculously simple. I’ve used it almost exclusively since at least 2009. And it’s quite adaptable. By that I mean, you don’t have to follow all of it to the letter. I certainly don’t. Just learn how it works (I was able to fit it into a 280 character tweet once) then “express” it however you want, with your own offers, peculiarities, strengths, business goals. Go here to subscribe before the deadline: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Along with the February “Marketing Funnel of Love” Email Players issue, I am also including an 8-page bonus called: “The Business of Lust” And it’s like a 10-minute crash course in how I think, write, and make sales with email. If that interests you, here’s some of what’s inside: * Why the best method for making sales in 2024 was figured out in 1994. (The vast majority of money via direct response online today is basically the exact same thing that made the vast majority of money back then in direct response online. Ain’t nothing new under the sun..) * How to “snuff out” email list churn while ramping up email list retention. * Email list subscribers you should rake and scuttle off your list as soon as humanly possible if you care about inbox deliverability, sales, and peace of mind. * How to radically improve your email inbox deliverability with Gmail, Hotmail, Yahoo, etc. * What the world’s best face-to-face salesmen did to build relationships with buyers that can easily be replicated with email. * Ideas for how to re-engage and win back inactive email list subscribers. * A near “caveman proof” way to integrate email marketing with other digital marketing channels. (Based on how the late William Randolph Hearst integrated the various marketing channels he used in the 1920’s - 1940’s to grow his media empire — with no needing to be a billionaire like he was required.) * Anatomy of a high-converting email landing page. * Why probably the best direct marketing resource you can study is the early Sears Catalog from the late 1800’s. (The technology has changed but not the principles that made it work. Amazon, for example, is simply a modern Sears Catalog according to the founding father of online marketing Ken McCarthy.) * The One-Sentence email campaign plan that’s made my business the most sales over the years. To subscribe before the deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA