They call me selfish but they never call me incorrect

A response I once got to an email talking about my “no coming back” policy: “Sounds selfish as fuck. Why’s it a problem if someone cancels and rejoins? Feels like no extra effort on your part but just one extra sub could change a life.” Let’s break this down. Who is really the selfish one here? The business who has a clearly-written policy that enforces standards that demonstrably has made its customers far more successful by many of those customers’ own admission to me over the years… or the reply guy wanting that business to cater to the timid folk who want to come and go based on their feels & moods, who have zero sense of discipline, who lack the balls required for commitment, or who are embarrassingly ignorant of the power of continuity-of-learning vs one-off learning? Nothing I sell will “change their lives.” Because their lives are filled with flakiness and reacting to the dopamine drip they get buying new things, seeing a cool bullet, or hearing about the latest product launch — as if merely putting a new product under their pillow will summon the magic marketing fairy blessing them with everlasting sales by osmosis with its mystical twinkle pole. You can answer the above question for yourself. But this is one reason I implement as many rules as I can think of. The more rules, the higher the quality of customer. The higher the quality the customer the more success the customer has. The more successful the customers the more testimonials flow in. The more testimonials that flow in the more word of mouth sales happens. The more word of mouth sales happen… You get the picture. If not, then anything else I have to say probably ain’t your bag, Spanky. Another thing: All of this is especially the case the more aggressively I implement the knowledge I share inside the upcoming February Email Players issue which is all about the funnel I use. Before any goo-roo fanboy gets too excited, though, I should be clear that my funnel approach is pure meat & potatoes info in many ways. But, it's also what makes the whole marketing approach work. And it's worked quite well for my business for at least the last 15 years. More on this soon. In the meantime to subscribe go here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA