How freelance copywriters can get their balls back

An Email Players subscriber has the answer: === Ben, can you leave my name out of this if you post it.. I thought I'd share this to you, on how important it is to be your own "client" like you've taught.. Your email ways have taught me to be the best email copywriter in a specific niche -- these aren't my words but my employer and several others in the niche. That's the status that a lot of copywriters want. So what happens when you get this status, as a side hustle working a w-2 to support a large family? You get offered a handsome salary to be THE copywriter for a well known company -- with enough pay where you don't have to take on clients or have a w-2. They promise equity and express how much they love you. That's what happened to me. But a year later and the company wants to grow, naturally. They stack on executives. The ideas and "wizardry" you displayed and that they were awed by in the beginning are now not important. What's important now is BRANDING (not building the email list -- which is directly attributed to 82% of the recent cyber monday sales). The executives and owners have an "idea" for a new funnel (with OUT the copywriters input) because paid ads-to-sales calls are costing too much. So the day they want this new funnel published they contact the copywriter (you), to throw up a sales page for a self liquidating offer THAT day.... without knowing what are the upsells, the goals, what's the mechanism, etc. Then, the executives want to know exactly what your bandwidth is, and what you do on an hourly basis -- because the time spent is more important than results to them. So there I am... stuck between a hard spot and rock. But fortunately I've been creating my own offer.. a high ticket offer that is selling like hot cakes on a one to one basis... an offer that took me YEARS to come up with (I've been meandering around the market trying to figure out "good offers", trying to be an info publishing business like Ben Settle or Michael Senoff, when the product/offer to sell was right there at the tip of the markets nose and I was too dumb to see it and instead trying to sell products like others do.) anyway, that's my 2-cents for your list. I don't regret becoming an employed w-2 copywriter (it got me out of my original 9-5, gave me more freedom and opportunities. it helped build my status further), but I do regret not working to get my offer tested and built sooner -- and the status I have helps with selling the offer. === It’s a tale as old as freelancing has been around. And if you can relate, there is a solution: Sell your own offers with your business and be your own client. Do that on the side in our freelancing business, while writing copy for clients, until you’ve grown something of your own that sustains your lifestyle and feeds your family and lets you have the fun you want, and then client work is optional. And the irony about that is, once you don’t “need” clients, a lot of clients will probably start clamoring to hire you, pay you more, be more compliant simply because they know you don’t need them. People always want what they can't have, and take for granted what they can. Such is how life often works. If you choose to do this then the first thing I recommend is having an email list. Otherwise who are you going to send emails selling your own offers to? So start growing and mailing it. If you don’t have an email platform, and if you want the only platform on the planet that is not only “Email Players-approved”, but was designed by an former Navy Nuke Engineer-turned-software developer & world class email automaton specialist who also worked as the Executive Director of Technology for Encyclopedia Brittanica (knows how developers think and design for engagement), grew his own multi-million dollar SEO company (knows what platforms like Google want, which has been extremely helpful for our platform’s inbox deliverability to Gmail, etc), and used to automate/test/track/send as many as 30-50 million emails per month during his client days to see what works and what doesn’t… then see our baby: “BerserkerMail” It’s designed by marketers for marketers. And not by programmers & developers who have never sold anything by email. You can get a free test drive (no credit card needed) here: [https∶//www.EmailPlayers.com/berserkermail]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA