non-profit Karen dismisses world’s greatest living copywriter

A few Christmas’ ago, I got a printed out copy of an email sent to me by Ken McCarthy, with a note at the top that said: “A great chapter of copywriting lore!” What did the email say? It was about the world’s greatest living copywriter & “Email Players” subscriber Gary Bencivenga offering to help a non-profit some years ago. Gary was on the fundraising committee and the chairwoman/agency director of marketing handed out her list of upcoming projects, asking who would like to sign up for what. When Gary looked at the list, he noticed they needed help with the annual fundraising appeal and knew he could write a sales letter that was better than the boring letter they usually mailed out. So naturally, Gary volunteered to write the sales letter. And you know what happened? Charity Karen dismissed the world’s greatest living copywriter! And she did it by telling him: “Everybody wants to be a copywriter.” You can’t make this stuff up. It also illustrates a common trope in the freelance copywriting game: It can often be a harder “sales” job writing the back & forth emails and texts to a client to persuade them to do what you know works and is proven to work and that you have experience in making work… vs what some client’s committee, team, spouse, or English major nephew thinks works, has no proof it works, and has no experience making it work. Personally, I prefer being my own client. That way I get to keep all the money & my sanity. Whatever the case: If you know how to combine both your copywriting skills with a formula for growing 6-, 7-, and even 8-figure info publishing empires, being your own client in your business is not nearly as complicated or rough as it might sound to the hapless copywriter writhing around stuck to the fly paper up in the client-copywriter trap. Hence the offer I’ve been shilling all week: Ken McCarthy’s prestigious “Advanced Copywriting For Serious Info Marketers” course. Yes, it’s expensive & not at-all “sexy.” (All meat & potatoes in a lot of ways — which the copywriting world NEEDS more of.) It also has none of the “hacks” or sales choke-holds amateurs love chasing. Instead, it’s the raw fundamentals used & mastered by all of history’s top copywriters, mixed with Ken’s decades of experience writing copy & growing his own info publishing empires. More: Ken’s offering it at a gigantic discount to businesses in my Horde only, until tonight, Friday 1/12 at midnight EST. Plus, if you use my affiliate link and send me your receipt, the title of the book you want me to send you, & the shipping address by that deadline (not after — to be clear, you must send your receipt, shipping address, and the title you want to me, not just buy the course, BEFORE the deadline to get it), I will send you: 1. Free copy of any ONE book I sell I don’t care if it’s one of the bigger ticket ones or one of the more inexpensive ones. Simply buy Ken’s course by the deadline and then email me your receipt with your shipping address & the book you want me to send you (also by the deadline — if you send me your receipt, the title of the book you want, and your shipping address AFTER the above deadline, I am not sending you the book, let me be very clear about that here) 2. Live call with me and Ken about: The end of the world! Not only will we talk about copywriting (of course), but I want to grill him about the economy. Understand that Ken “came of age” in finance during the 80’s in Wall Street. I have learned more from him (and I told him this recently) about not just basic economics that is not taught in school than from anyone else, but he genuinely has given me a lot of peace of mind knowing what he does on this topic. Those who read this month’s Email Players issue will know what I mean by that. Not only peace of mind, but he has helped me position and adjust my own finances, what I invest in (it’s not investing advice, just by understanding what’s going on you can make better decisions), what I buy and don’t buy, how I think of money, how I am planning for the fallout of what’s been going on for over a decade and is about to completely unravel probably this year — maybe sooner than the end of the year, maybe later, but it’s inevitable — and the list goes on. This call (day & time TBA) will be live to customers of this promo. (NOTE: this is not for those who bought from earlier promos for this course from me, you got different valuable bonuses. I say this for the greedy guy who always haunts my inbox as if he doesn’t understand how basic, 101 marketing and merchandising works — these are the goobers who probably go to JC Penny and complain that the current sale on dress shirts is great, and as someone who bought one of the shirts a year earlier at a different price, they should still get the current deal prorated for them this time…) All right ‘nuff said about that. The deadline is tonight, Friday 1/12 at midnight EST to get Ken’s course at the discount, get any ONE book I sell (if you send me your receipt, shipping address, and the title of the book you want me to send you by the deadline, if you send the above to me after the deadline I will NOT send you the book, many-a-disappointed-customer who couldn’t tell time has learned this hard way…), plus access to the live call above. Hopefully that is all clear. Whatever the case, here is the link: [https∶//www.EmailPlayers.com/secret-course]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA