The secret copywriting cult of Kardashian

Believe it or not, one of the top 3 or 4 copywriters on the planet is: Kim Kardashian. Yes, even though for all I know she probably has never even heard the word “copywriting” before. Even though she probably has never written a sales letter in her life. And even though she may very well not even know what a good ad was if it fell out of the sky, landed between her the cheeks of her surgically-augmented booty, and told her she smells like hope. So what makes her one of the best copywriters? Well, let’s just put it this way: Brands have offered her from as much as half a million to a million dollars for a single social media post on Twitter or Instagram. Think about that: A million dollars for a few sentences of copy, mentioning a brand nobody has heard of, selling some kind of hand bag, cosmetic, or other commodity that probably is not that much more intrinsically valuable than its equivalent at Walmart. Show me any copywriter — A-list or otherwise — who can do that. I don’t care if you summoned the ghosts of John Caples, David Ogilvy, Gene Schwartz, Mel Martin, Gary Halbert, and Claude Hopkins, locked them in a secluded cabin in the woods with the top 10 A-list copywriters on the planet still alive today… gave them a year deadline to write a similar tweet, and all the market research modern technology can deliver. Even with all that, they couldn’t do what KK does with a single tweet. The reason: It ain’t the “copy” doing the selling. The heavy lifting selling is being done by all the positioning, all the built-up celebrity & secks tape status, all the marketplace leadership, all the cult-like legions of pre-sold followers, all the ticket-taking, and all the massive marketplace demand already in place before that copy is written. The copy merely pitches & asks for the order from there. Which brings me to the point: There’s no shortage of copywriting training around. You can’t swing a bat without smacking yet another course, book, training, or guru teaching the subject. Some are better than others. And a few are even exceptionally good. But there’s only one to my knowledge (it's not like I've bought every copywriting course ever made) designed to teach how to potentially have at least some of the above positioning advantages a Kim Kardashian has in addition to teaching the copywriting side. That course being… (if it ain’t already obvious where this is headed): Ken McCarthy’s “Advanced Copywriting For Serious Info Marketers” course which you can get at a gigantic discount for my Horde only, until Friday, 1/12 at midnight EST. Plus, if you use my affiliate link and send me your receipt, the title of the book you want me to send you, & the shipping address by that deadline (not after — to be clear, you must send your receipt, shipping address, and the title you want to me, not just buy the course, BEFORE the deadline to get it), I will send you: 1. Free copy of any ONE book I sell I don’t care if it’s one of the bigger ticket ones or one of the more inexpensive ones. Simply buy Ken’s course by the deadline and then email me your receipt with your shipping address & the book you want me to send you (also by the deadline — if you send me your receipt, the title of the book you want, and your shipping address AFTER the above deadline, I am not sending you the book, let me be very clear about that here) 2. Live call with me and Ken about: The end of the world! Not only will we talk about copywriting (of course), but I want to grill him about the economy. Understand that Ken “came of age” in finance during the 80’s in Wall Street. I have learned more from him (and I told him this recently) about not just basic economics that is not taught in school than from anyone else, but he genuinely has given me a lot of peace of mind knowing what he does on this topic. Those who read this month’s Email Players issue will know what I mean by that. Not only peace of mind, but he has helped me position and adjust my own finances, what I invest in (it’s not investing advice, just by understanding what’s going on you can make better decisions), what I buy and don’t buy, how I think of money, how I am planning for the fallout of what’s been going on for over a decade and is about to completely unravel probably this year — maybe sooner than the end of the year, maybe later, but it’s inevitable — and the list goes on. This call (day & time TBA) will be live to customers of this promo. All right ‘nuff said about that. The deadline is Friday 1/12 at midnight EST to get Ken’s course at the discount, get any ONE book I sell (if you send me your receipt, shipping address, and the title of the book you want me to send you by the deadline, if you send the above to me after the deadline I will NOT send you the book, many-a-disappointed-customer who couldn’t tell time has learned this hard way…), plus access to the live call above. Hopefully that is all clear. Whatever the case, here is the link: [https∶//www.EmailPlayers.com/secret-course]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2024 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA