The only thing I like about extroverts

Something to ponder while surrounded by yappers tonight: While it’s true introverts are 25% of the general population but 100% of the gifted population, there is something about extroverts I begrudgingly admire about them, and wish I could do. If I did, I’d probably more than double, possibly even triple, the size of my business very quickly. I’m not even exaggerating either. And to prove it: One of the single most prolific writers who probably ever lived was the late Stan Lee. The guy was like a writing machine. And, in fact, there was a time in his career (when he was grinding away writing day and night) where he had a standing desk installed outside at his pool so he could constantly be writing scripts without getting a pot belly and getting sunshine. Just write, write, write. And I think the body of his work speaks for itself. But, what makes that especially unusual was he was also a huge extrovert. It’s easy for us introverts to write lots of content. We like holing up for hours at a time, left the hell alone, totally at peace. Extroverts? Not so much. They love yapping away, crave small talk, hanging around people — it genuinely energizes them. This was even the subject of a lot of news articles during the TV garden gnome Fauci virus lockdowns where extroverts who fell for all the horse shyt propaganda were genuinely depressed about it, complaining about it, angsting over it. Very amusing to read. Especially for introverts such as my noble self. Literally nothing changed in my life as far as that went. Anyway, back to Stan Lee: How did Stan Lee, who loved talking, socializing, and being around people get all that writing done, meet ridiculously pressing deadlines, help create (with his artists, of course) multiple billion-dollar character franchises? The answer — He learned how to “harness” his extroversion for writing. I’m not talking about simply speaking into a recorder and then transcribing it either. That can work, I suppose. But it’s just as much work in a lot of cases. I’ve written a couple books that way and realized very quickly it takes just as long, if not longer, writing books that way than just sitting down and writing the dayem things. No, Mr. Lee did something quite different. Something I heard him explain, almost as an after thought, in an interview once. So it wasn’t something he “taught” or is easily found. But, it is something I explain in detail inside the triple+ sized January Email Players issue to help ring in the newsletter’s 150th issue celebration. I don’t usually give a lot of lovin’ to extroverts in my content. Not because I don’t like them (I rather admire them, actually). But because I don’t really understand them, and certainly don’t think like them or process socialization like them. Plus, I have learned many times over that you really do attract what you are — and my list, my customers, and my horde is mostly introverts. But that ends with the January issue. As much as I admire the extrovert, I’m even more JEALOUS of them. And the reason why is, by doing what Stan Lee did I believe they can get far more content created for their businesses, far faster, and with a far less resistance than us introverts can. I also believe a cunning extrovert who reads the January issue, applies Stan Lee’s content creation productivity hack (for lack of a better word), and does it each day (which will be quite easy for most of them) will be able to potentially bang out 2, 5, even 10 times more content (especially emails that make sales) than I can holed up like a robber hiding from the law all day. And, thus, be 2, 5, 10 times more profitable than what I can put out. Anyway, extroverts take note. Ain’t nobody got your back like I do next month in the January Email Players issue. That is, if you’re subscribed in time for it. And to do that you’ll have to hurry. Unfortunately, extroverts tend to be rather flakey too, and procrastinators. But, I got nothin’ to help them with that. Except, maybe, for shame… Okay, enough. Time ain’t on your side if you want to subscribe to Email Players for the 150th, triple+ sized issue. The deadline is tonight, and after that I don’t know what to tell you other than I am also including a valuable bonus with the January issue: “Email Players Annual #2: Mad Men Copywriting Secrets” This oversized (literally — in both size and page count) Annual issue bonus exists outside the normal continuity of the newsletter. And I wrote it to both commemorate the newsletter’s 150th issue, and also to teach some cool stuff I’ve learned studying the old masters that have practically be all but forgotten about today. (NOTE: it has absolutely NOTHING to do with the TV show “Mad Men”, which I found extremely boring and overrated — it’s about advertising methods used by the actual Mad Men of the 60’s.) You can read more about it in the P.S. below if you choose. Otherwise, if you want in, use this link immediately, while you still can: [https∶//www.EmailPlayers.com]( Ben Settle P.S. Some of the secrets found inside the bonus above include: * The sneaky headline trick old school copywriters used to pre-test ads without spending a single dime. * Cunning advice (straight from a private, internal memo at the Leo Burnett agency back in the day) about how to trick egotistical clients (for their own good, of course) into running your sales copy “as-is.” (Old school screenwriters basically did the same thing to get scripts approved, today it’s practically a forgotten trick of the writing trade.) * A powerful Mad Men secret to making your business mysteriously attractive that can be like “catnip” to high-paying clients and others you wish to sell to or influence. * The World-Building technique all the Mad Men agency owners (the ones whose names are still on their companies today long after their deaths) used to position themselves as “the” agency to hire — with certain clients practically magnetically attracted to them, and probably even only them, and likely wanting nothing to do with anyone else. * How to exploit a dangling piece of psychological “wiring” in every human being’s brain to help make your emails and other marketing extremely hard to ignore and a whole lot more engaging. * A sneaky way to adapt Ogilvy’s enormously successful “Man In The Hathaway Shirt” ad from the 1950s into a high converting opt-in pages for your business today. * How the late Mad Man Leo Burnett would address a room of stuck up and snobby vice presidents of giant corporations to keep their egos in check and “prep” them for what he expected of them as clients. * How an old school phone salesman and high school dropout was able to ethically & legally out-negotiate & out-maneuver a room full of high-falutin’, and super educated and wealthy lawyers hired by a bank to get what he wanted. (Nothing directly to do with Mad Men — but what this phone salesman did is something that was quite common for people in the know to do back in the day to get what they wanted in contracts and deals.) * A clever way that certain bashful Mad Men copywriters used their shyness to help create far more powerful advertising. * A (admittedly bizarre sounding to most marketers today) advertising sales trick that David Ogilvy learned from a furniture salesman for turning a product’s flaws into reasons to buy. (Including tips for exactly how to turn high fees, bad reviews, and even slow service into reasons to buy.) * How David Ogilvy used good, old fashioned trolling (he was a world-class troll) to help get compliance and engagement from everyone from heads of corporations during high-pressure negotiations to his own wife in the kitchen. * A ridiculously effective door-to-door salesman technique (that, believe it or not, works even better on Facebook today, I have found) that can help you create headlines, offers, emails, and other marketing that can just seep right into the psychology and souls of your leads and customers, giving them almost no choice but to want to buy what you’re selling! (Does that sound almost like hype? Maybe so. But realize this: it was not uncommon for this technique to works so well it’d sometimes set record for product recalls for weak products.) * Just how brutal and soul-crushing old school Man Men were in their advertising campaign critiques. (One of the most respected copywriters of the day and creator of the famous Pillsbury Doughboy — Rudy Perz — said they’d make him feel like a “martyr”, and the creative director and original Marlboro Man model — Andy Armstrong — once literally suffered a nervous breakdown over one of these brutal critiques, if that tells you something.) * The little-known way the Leo Burnett Agency created such memorable and influential cartoon characters that helped sell truckloads of the products they promoted * The 7-word advertising principle that helped build one of the biggest and most respected ad agencies in human history. (And that is still around today almost 100 years later, while most have long-since floundered.) * Why fire-breathing atheist David Ogilvy was such a big fan of the Catholic Church. (Nothing really to do with copywriting or marketing, but his reasoning could be useful to anyone who runs teams or has lots of employees.) * The Mad Men attitude (almost non-existent today) that can help freelancers, coaches, consultants, and other businesses go from begging to business to having so many new leads practically begging to hire you you might even need a waiting list. (Best part: you don’t even have to be that great at what you do or, for that matter, “do” anything different — this is just a make a simple mindset shift in the way you approach your business.) * David Ogilvy’s bizarre email list-building secret (created back in the 1950’s — long before the invention of commercial email) that can also make your business stand out in an overcrowded marketplace and increase your sales. * A shrewd insurance selling method (that smart radio and magazine advertisers forced their customers to do since it worked so well) that can help drive your email response through the roof. * How an “honorary” Mad Man copywriter (who was a NYC public employee and not an ad man at all) used ANTI-direct response slogans to help create some of the most profitable and memorable advertising every penned by the hand of mortal man. (And yes, what he did can be used to write all kinds of profitable headlines, subject lines, bullets, and any other kind of direct response sales copy.) * A one-on-one interview with a “for real” Mad Man! In fact, the TV show producers even consulted this guy due to him being in the thick of the agency business back then, and who was involved with campaigns like The Marlboro Man, Fly the Friendly Skies, & industry-famous campaigns for Gallo Winery, Proctor & Gamble, Colgate, Vicks, Chanel, Max Factor, Philip Morris, and the list goes on. This interview is a rare look into the psychology behind how these guys worked. How they thought. And, yes, how they made lots of money for their clients and themselves. Today’s the deadline to subscriber for all this lovin’. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. 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