And so she astral projected herself out of my life forever

A woo-woo coach who teaches about attracting the guardian of your soul (or some creepy shyt like that) insists: “You really should keep politics out of your messaging unless you're a politician. Too bad. I really thought you were someone I could learn from. I guess I learned what NOT to do. Don't worry. I've already unsubscribed from your list.” Even though my list ain't an airport (no need to announce departure) I'm glad she did. Otherwise, I never would have known. And while I try my hardest to gird up my loins, pick up the broken pieces of my shattered & broken soul, and somehow move on without her haunting my list from the astral plane anymore… her comment was very useful in this case. Like, for example: The email she was complaining about (one of the promos selling Jon Buchan’s cold email product last month) was one of the most responsive and profitable emails of the entire campaign, that also happened to be the most amusing for people going by the feedback. Another reason: The January Email Players issue. I spend quite a bit of time going into the evils and dangers of bending over for the Soros-approved “DEI” shtick that is destroying not only a rising number of failing corporations out there, but also infecting a rising number of email broadcasting/autoresponder platforms, too. And with but ten minutes of research on Google you can see for yourself how the “corporate cancer” (as Vox Day writes in his excellent book on the subject) of DEI infects, metastases, and ultimately destroys the hosts of all it enters. In some cases it happens fast (Budweiser), and in some cases it takes a decade or more (the current Marvel and Star Wars movies’ plunging box office gross receipts with every new movie or tv show). In a few cases, businesses are reversing course. Like, for example, Victoria’s Secret. I’d even argue Basecamp falls into this category, last I checked. A couple years ago they (wisely imo) fired all the political (i.e., social) activists at their company. But in far too many cases, a lot of these companies don’t even know they’re sick yet, still feel great, and have no clue that anything is amiss inside, even as the very forces that are bringing other companies down are starting to multiply, spread, and soon display symptoms in their host bodies. It always starts out the same: * Business is created to serve a customer need/demand * Business does well, grows, needs more people to keep growing * A social activist or two gets in, usually to Human Resources * Social activists hires more of their own, while firing those they hate * While founders and managers are distracted or scared of being called names, social activists start working their way into management and leadership roles * Eventually, they are making rules, policies, & demands * The focus of the company radically shifts from serving the customer and making a profit to serving the social activists agenda(s), with profit & survival of said business taking a back seat & even outright deliberately sabotaged * Business starts to waste away until it no longer can serve its original purpose This is why logical, normal people get so surprised by it happening. They assume that the business will eventually course correct when the bean counters look at the numbers. But what they don’t understand is it is not about that anymore for the company. It’s about serving the social cause(s) until, eventually, the host dies while taking everyone down with it. None of this is controversial for those who look into it. Often it’s not even done in secret — it’s literally mandated. In fact, here’s something to think about: If a company takes any kind of corporate, banking, or other big funding, it is almost certainly all but mandated. And yes, this includes email platforms. Do your own research on this. Look up the bigger ones. See which ones have whole pages on their sites and programs dedicated specifically to DEI (diversity, equality, inclusion). Sounds so nice and good and wholesome doesn’t it? So spiritual even, no? The Yellowstone boomers tend to love it. Well, take a look at who’s doing the training and do a little research on some of their backgrounds and the creepy things they publicly say about children, especially. And while you are at it, look at their price increases (especially after taking corporate funding), their customer service approach, the increasingly complex and/or bloated software, and, yes, who is most likely to engage in cancel culture for those daring to engage in wrong think... including wrong think that has already been proven to be correct think. Maybe you will look into it on your own and maybe you won’t. And even if you do, maybe you will not see what I am talking about. Or maybe you will see, but still won’t care because you agree with it or think it won't affect you. But I can assure you, the cancer has already worked its way into a lot of companies — in a lot of niches and industries. And in the email world, it’s astounding to me how many supposed and self-identifying “conservatives” and “Republicans” and “non-woke” and even firebreathing MAGA email marketers are not only using and simping for but are also shilling as affiliates for platforms that actively and vocally hate everything they stand for, believe in, vote on - thinking they will not be jettisoned at some point because they think they make that company so much money the powers that be running it wouldn’t dare. But it ain’t about profit for that company. YouTube proved that when it de-platformed creators making them millions per month. Profit ain’t the motive only their Cause is. I’ll probably talk more about this in the coming months. Especially when the mass de-platformings begin anew leading up to the 2024 election. Until then? I dive into this a lot more inside the January Email Players issue. It’s an extremely timely and important topic I saved just for the newsletter’s milestone 150th issue next month. And while it’s not a “how to” lesson amongst the many topics I write about in this 64-page, triple+ sized issue, it is a cautionary warning I included since I am not a servant to pronouns and DEI, but to my customers and their businesses. Today’s the deadline to subscribe if you want in. To subscribe in time go here: [https∶//www.EmailPlayers.com]( Ben Settle P.S. I am also including a rare gift with the January issue: “Email Players Annual #2: Mad Men Copywriting Secrets” P.S. As for what’s inside the Email Players Annual #2: Mad Men Copywriting Secrets — This oversized (literally — in both size and page count) Annual issue I am including with January’s issue exists outside the normal continuity of the newsletter. And I wrote it to both commemorate the newsletter’s 150th issue, and also to teach some cool stuff I’ve learned studying the old masters that have practically be all but forgotten about today. (NOTE: it has absolutely NOTHING to do with the TV show “Mad Men”, which I found extremely boring and overrated — it’s about advertising methods used by the actual Mad Men of the 60’s.) Some of the secrets found inside include: * The sneaky headline trick old school copywriters used to pre-test ads without spending a single dime. * Cunning advice (straight from a private, internal memo at the Leo Burnett agency back in the day) about how to trick egotistical clients (for their own good, of course) into running your sales copy “as-is.” (Old school screenwriters basically did the same thing to get scripts approved, today it’s practically a forgotten trick of the writing trade.) * A powerful Mad Men secret to making your business mysteriously attractive that can be like “catnip” to high-paying clients and others you wish to sell to or influence. * The World-Building technique all the Mad Men agency owners (the ones whose names are still on their companies today long after their deaths) used to position themselves as “the” agency to hire — with certain clients practically magnetically attracted to them, and probably even only them, and likely wanting nothing to do with anyone else. * How to exploit a dangling piece of psychological “wiring” in every human being’s brain to help make your emails and other marketing extremely hard to ignore and a whole lot more engaging. * A sneaky way to adapt Ogilvy’s enormously successful “Man In The Hathaway Shirt” ad from the 1950s into a high converting opt-in pages for your business today. * How the late Mad Man Leo Burnett would address a room of stuck up and snobby vice presidents of giant corporations to keep their egos in check and “prep” them for what he expected of them as clients. * How an old school phone salesman and high school dropout was able to ethically & legally out-negotiate & out-maneuver a room full of high-falutin’, and super educated and wealthy lawyers hired by a bank to get what he wanted. (Nothing directly to do with Mad Men — but what this phone salesman did is something that was quite common for people in the know to do back in the day to get what they wanted in contracts and deals.) * A clever way that certain bashful Mad Men copywriters used their shyness to help create far more powerful advertising. * A (admittedly bizarre sounding to most marketers today) advertising sales trick that David Ogilvy learned from a furniture salesman for turning a product’s flaws into reasons to buy. (Including tips for exactly how to turn high fees, bad reviews, and even slow service into reasons to buy.) * How David Ogilvy used good, old fashioned trolling (he was a world-class troll) to help get compliance and engagement from everyone from heads of corporations during high-pressure negotiations to his own wife in the kitchen. * A ridiculously effective door-to-door salesman technique (that, believe it or not, works even better on Facebook today, I have found) that can help you create headlines, offers, emails, and other marketing that can just seep right into the psychology and souls of your leads and customers, giving them almost no choice but to want to buy what you’re selling! (Does that sound almost like hype? Maybe so. But realize this: it was not uncommon for this technique to works so well it’d sometimes set record for product recalls for weak products.) * Just how brutal and soul-crushing old school Man Men were in their advertising campaign critiques. (One of the most respected copywriters of the day and creator of the famous Pillsbury Doughboy — Rudy Perz — said they’d make him feel like a “martyr”, and the creative director and original Marlboro Man model — Andy Armstrong — once literally suffered a nervous breakdown over one of these brutal critiques, if that tells you something.) * The little-known way the Leo Burnett Agency created such memorable and influential cartoon characters that helped sell truckloads of the products they promoted * The 7-word advertising principle that helped build one of the biggest and most respected ad agencies in human history. (And that is still around today almost 100 years later, while most have long-since floundered.) * Why fire-breathing atheist David Ogilvy was such a big fan of the Catholic Church. (Nothing really to do with copywriting or marketing, but his reasoning could be useful to anyone who runs teams or has lots of employees.) * The Mad Men attitude (almost non-existent today) that can help freelancers, coaches, consultants, and other businesses go from begging to business to having so many new leads practically begging to hire you you might even need a waiting list. (Best part: you don’t even have to be that great at what you do or, for that matter, “do” anything different — this is just a make a simple mindset shift in the way you approach your business.) * David Ogilvy’s bizarre email list-building secret (created back in the 1950’s — long before the invention of commercial email) that can also make your business stand out in an overcrowded marketplace and increase your sales. * A shrewd insurance selling method (that smart radio and magazine advertisers forced their customers to do since it worked so well) that can help drive your email response through the roof. * How an “honorary” Mad Man copywriter (who was a NYC public employee and not an ad man at all) used ANTI-direct response slogans to help create some of the most profitable and memorable advertising every penned by the hand of mortal man. (And yes, what he did can be used to write all kinds of profitable headlines, subject lines, bullets, and any other kind of direct response sales copy.) * A one-on-one interview with a “for real” Mad Man! In fact, the TV show producers even consulted this guy due to him being in the thick of the agency business back then, and who was involved with campaigns like The Marlboro Man, Fly the Friendly Skies, & industry-famous campaigns for Gallo Winery, Proctor & Gamble, Colgate, Vicks, Chanel, Max Factor, Philip Morris, and the list goes on. This interview is a rare look into the psychology behind how these guys worked. How they thought. And, yes, how they made lots of money for their clients and themselves. To subscribe before the deadline go here: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. 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