so stupid

“This is the short sighted shyt direct marketers do that riles up privacy advocates, prompts legislation to be drafted, and gets perfectly good marketing media neutered by the government” So I told my biz partner at BerserkerMail Troy Broussard. The context: An article about “email laundering” where the owner spent $800k on the domain name. This is where a service can link anonymous website visitors (by cookies, abandoned cart info, something like that in popular carts like Shopify, etc — it’s all rather shady in my opinion) to their email addresses so a business can then email those visitors selling them stuff. In other words, there is no opt-in or permission. I don’t know, Butch. Sounds like a magnificent way to rile up the privacy wonks and give the government an excuse to revisit & give sharper teeth to CanSpam. I remember Email Players subscriber and internet marketing attorney Mike Young having a field day with this on Twitter. Not to mention as Troy put it: “One minor change to can spam law and him and his $800k domain go up in smoke” My take: Direct marketers enslaved to their hindbrains like this always are, always will be, and alway have been the weakest link in our industry. They’re obsessed with trying to “get away” with something shady by abusing perfectly sound marketing medias and tools, which then prompts opportunist attorney generals and politicians to want to “fix” things, which then just screws everything for everyone else doing things legitimately. It’s happened with just about every media marketers have used. And now they’re working hard to fook up email for the rest of us. But, there is a way to help insulate your business from this sort of thing. And that is by creating such an airtight relationship with your list where, as they see all this shady nonsense going on, you are basically the only one they trust, read, pay any attention to in the inbox... and even if your media is taken away, they are more likely to follow you wherever you may roam next. The good thing about spammers is it’s easy to stand out from them. Even if, ironically, you wind up in the spam or promotions tabs. If you want to learn my exact approach to relationship-building then I highly suggest subscribing to Email Players in time for the upcoming 150th milestone anniversary issue in January. It’s triple+ the size. And, I go on quite the bender about this topic. I also teach probably THE most profitable email writing tactic I’ve ever used as well as a whole bunch of other info. Way too much to go into here. And that’s not even including the ridiculously valuable bonus I’m including with it to celebrate 150 issues of my righteous rag. I have much to say about a lot of things in this issue. It’s literally 150 issues in the building in some ways. It’s also 64 pages long. So those who get rattled by “OMG! Too much info I can’t keep up!” take note. Hard to imagine anyone in business having that weakness (too much info to profit from). But, here we are… To subscribe before the deadline, go here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA