According to Email Players subscriber Russell Brunson itâs quite possible. He said this a couple years back: === Hey man - not sure if you know, but I just bought Dan Kennedy's company - and Iâm relaunching his newsletter in January. So I bought your new book hoping that it would show up before I left to Hawaii for thanksgiving (we left today) but FedEx said itâs not showing up until next week. :( As I left my office this morning, I saw a huge stack of your books I bought last year, and sure enough, elBenbo Press was in the stack!! I already had it. I spent the last 7 hours on the plane reading it (we just landed / still on the plane taxing to terminal now) and my mind is blown. Dude - I was about to make SO many mistakes!! You saved me! (And honestly Danâs legacy as well) Thank you!! == But that ainât the end of the story. After that he checked back in with me. And in the time since heâd said the above, he had built a team to start creating high ticket books from a lot of Danâs older courses, plus some other books he wants to publish (and he has even sent me a couple of them). All of which begs the question: Now that Russell Brunson is rapidly using my elBenbo Press book publishing methodology on Dan Kennedy offers he bought the rights to â does this mean your pal elBenbo will get the credit or the blame when Dan Kennedy's products are all $2k+ physical books? I admittedly do not know. But what I do know is: The 18-hour Seasons Emailings sale on the book ends in less than 3 hours from when I am sending this. Which means, you might still be able to get your frostbitten little fingers on this book for $200 off the regular price ($801 instead of $1,001.00) if you aren't a contemptible procrastinator about it. The deadline is tonight 12/6 at midnight EST. If youâre seeing this late, thatâs just the hand you were dealt: [httpsâ¶//www.EmailPlayers.com/press]( Ben Settle P.S. If you want some more âdown to earthâ examples of what is possible with elBenbo Press: === It may seem a bit odd, being your partner in multiple companies, for me to write you a testimonial, but lemme tell ya why I did. Iâve wanted to get into the print side of the entrepreneurial business for a long time as I have deep roots in publishing and print back at Encylopædia Britannica for many years. I also released my own full color print newsletter a few years ago called The Automation Club which ended up being a limited 1-year run. Most people reading this will probably think, oh Ben just gives everything away to Troy anyway, heâs his partner after all⦠but no, it doesnât work that way. Iâve bought most every book you sell and am a paying Email Players subscriber as well. I donât ask for handouts, I invest. And when I do, I take action. But the other day you said something to me that made me stop and realize, I needed to send this to you. You said that I was probably one of the fastest action takers and most successful clients of elBenboâs Press model and I realized both were true. You came out with elBenbo Press towards the end of the year and I immediately began selling my new monthly book subscription, Memoirs of Mastery. Yes, I didnât get the order wrong. I started selling it first so I was locked into the physical book rollout on January 1st â leaving myself no wiggle room (thatâs just the way Iâm wired, not something I advise for most). And within a matter of months had put hundreds of people into the membership, all through the wily ways of the elBenboâs Press model. The thing is, I donât do it anything like you. And this is what I really want people to realize, elBenboâs Press is NOT about creating a newsletter. Itâs about creating your own model for continuity that works for you â your way, your constraints, aligned with your preferences. Iâm a contrarian and I have this dichotomy yin-yang approach to content creation. I love reading books and have an extensive publishing background. But Iâm also a techie and love audible books and today probably 3 out of 4 books I consume, I listen to rather than read. Lastly, I have Learnistic, the app platform we co-built. All three go hand in hand. A newsletter was never something I even contemplated doing and that was because I already did one and knew it wasnât what I liked, it wasnât in alignment with me. So instead, I created a hybrid monthly print book subscription, personally narrated audible book as well, included monthly group coaching with it too and wrapped it all up in the pretty little bow of our Learnistic app platform. Your framework, but implemented MY way. Print. Audio. Mobile. A perfect trifecta for the way I work and live. So as someone that has turned this âwrite a monthly book gigâ into a first-year six-figure recurring side product line, I wanted to give you a huge shoutout for all of the massive amount of work you put into elBenboâs Press and encourage others to embrace it for what it is⦠itâs not a system to be copied⦠itâs⦠â¦a framework. An awesome framework that anyone can leverage and model in alignment with their own style and preferences. â Troy A. Broussard === But that ainât all. Captain Chris Pizzo said: âElBenbo Press is your best work to date. Truly a game changer. Canât even make it through a single chapter without jumping up to take some sort of inspired action. Seriously man, congratulations on a work of SIGNIFICANT importance.â And âEmail Playersâ subscriber and celebrity method acting coach Brian Timoney said this about the book: === I think elBenbo Press is by far, hands down the best book/ training I have ever consumed on world-building, branding, positioning and philosophy and plenty more. Have you ever thought of doing a mastermind type event around this? I know you don't like them but I really believe that what you are teaching here is very deep and quite frankly brilliant and truthful. So few people in your position pull back the curtain like this. I'm sure that those who 'get it' would love to hear even more in person. Between Press and Barbarian over the last year, I've completely changed my business model and marketing. I'm attracting even better students and a better way of delivering it that is so much more in line with who I am. === Awright thatâs that. Clockâs tickinâ⦠This email was sent by Ben Settle as owner of Settle, LLC. 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