Newsletter Subject
Picasso’s secret to charging clients through the nose and them loving every minute of it
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Fri, Dec 1, 2023 02:45 AM
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I suspect many direct marketers on my list have heard the following story. But, just in case, there
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I suspect many direct marketers on my list have heard the following story. But, just in case, there is a popular tale about a time when a woman once approached Picasso in a restaurant, asked him to scribble something on a napkin, and said she would be happy to pay whatever he felt it was worth. Picasso then said, âThat will be $10,000.â To which the woman replied, âBut you did that in thirty seconds.â âNo,â Picasso said. âIt has taken me forty years to do that.â There is far more packed into that story then what it seems. In fact, in the December Email Players issue I go into a lot of detail about the mindset and psychology behind Picassoâs attitude that made it so he not only got paid a mint for his work (with his clients loving paying it, and almost bragging about it, from what I understand) but did it in a way where it probably almost felt like a bargain to them. This is not because of any âsales techniques.â This is purely mental. And because itâs mental, it is something nearly anyone can adopt. You just have to have the right attitude, and be willing to learn what I teach on this subject inside the December Email Players issue â where this attitude, and mental approach to the game that allows a business to charge a lot and still be delivering a true bargain, with a happy, referring customers, and all the prestige that can come along with it⦠is taught in various ways throughout. Itâs not the customer/clientâs pocketbook you win. Itâs his mind. And you canât do that with mind tricks, AI prompts, or haunting masterminds. And while I cannot do the work for you or give you a âdo this, and then that, and then this other thing!â checklist⦠I can give you beacons to follow. As well as examples to think about. And stories illustrating how others have approached this very same subject, figured it out, and used it to go on to extraordinary success. If you want in on the December issue timeâs just about up. Once I send it to the printer tonight itâll be too late. Hereâs the link: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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