desperate-for-engagement “influencers” finally get something right

Here’s a sweet one for you: Not long ago I read an article about so-called “influencers” and how the influencer bubble is set to pop (finally)… along with all the tactical ways they are using to try to stay relevant and get paid by brands. And the way some of the more shrewder ones are going about it is using an extremely potent method of persuasion (one of the most potent I’ve ever used, and still use whenever the opportunity arises — including in a couple of my most profitable sales letters) that, to their credit, works like crazy when done right. But, it also backfires gloriously when done wrong, too. And one reason it backfires is they use it tactically. Like they are trying to “get” people or something. At least, that is what I got from the article. Since I don’t watch influencers, ever, I cannot say for sure how they are using it. But the method described in the article is definitely sound. In fact, I not only wrote extensively about it in my NOfluence book, but I used it to curate and test Stefania before we’d even started dating to not only make her more attracted to me, but help me determine if she was even someone I wanted to date or not. Many benefits to using this particular bit of persuasion wizardry… Of course, the influencers all think it’s “new.” And they also probably think it was just figured out in 2023. But, in reality, it’s thousands of years old. I am pretty sure nations have been at least partially founded on this sort of method of influence. And, in fact, you can even see a magnificent example of it being used in a beloved Christmas movie that will be playing over and over and over for the next several weeks, if you want. Which brings me to the punch line: I talk a lot more about this tactic and I also tell you the exact movie where you can watch it play out (it’s quite brilliant, in my opinion) as you enjoy time with friends and family on these cold, winter nights ahead. More on this inside the December Email Players issue. Specifically, on pages 12-16. Powerful stuff for the initiated. But until you join me and my merry horde in Email Players you’re uninitiated. To remedy this sin of sins, subscribe at the link below. And do it before today’s deadline to get in on time for the December issue: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA