Newsletter Subject
How to prosper even if you’re surrounded by socialists
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Wed, Nov 29, 2023 03:45 AM
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Last month I did a deal with Email Players subscriber and syndicated talk radio show host Mark Kaye
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Last month I did a deal with Email Players subscriber and syndicated talk radio show host Mark Kaye â where I gave him an hour of consulting in exchange for him plugging my opt-in page to his entire audience. i.e., one long testimonial about lilâ olâ me. And I liked it so much I decided to swipe some of it. Here goes: === Ben is a very reclusive, highly conservative business buddy of mine who is trapped in a very red part of a very blue state. He's also the leading authority on email marketing and has written some of the most entertaining books I've ever consumed. === Re: what he said about how Iâm trapped in a very blue state. He is absolutely right about that. This is the state that recently thought it was racist to make graduating students prove they can read and write. Thatâs what the pronoun socialist brigade bending to the will of the teachers union here think is a good idea â just like they thought decriminalizing hard drugs, tying the hands of law enforcement to stop a lot of crime, and a laundry list of other truly idiotic policies that have caused a great deal of pain, violence, and death are a good idea. All in the name of equality and virtue, of course. Whatever the case: Yes, I am in a state so blue it makes the smurfs look albino. But, to be truthful about it, I donât really see the truly horrifying stuff. Like I was telling a buddy recently: âIâm more likely to see a Bigfoot than a drag queen in my neck of the woodsâ Not yet, at least, although some of the California transplants here are trying their dayemdest to turn the place into what they fled from. Back to Markâs point though: Another thing he talked about was how I sometimes go on tangents away from email, marketing, copywriting at times. And he's right. And the reason I do that is because I write what I want to write and what pleases me to write, which also turns on and serves the kind of customers I want, while utterly repelling (or at least generating some free troll fodder from) the dingbats I donât want anywhere near me - not online or offline. The result? A very curated list and customer base. The kind that is the envy of many of my pals up in this niche. And no, itâs not about veering into culture wars or whatever. Itâs not the âwhatâ â itâs the mindset and approach. I donât care if youâre selling to that love child Castro had who runs Canada or to Trump himself â itâs not about âooh! I need to talk about culture wars!â Itâs about you writing whatâs on your mind, making it relevant to those you want to sell to, and not giving a rat's puckering bung hole if anyone else who is not your ideal customer or clients likes it, approves of it, or will whine and snark about it. When you understand how this approach works a whole new world opens up. You no longer fear the crowdâs disapproval you all but seek that disapproval out. When that happens, in my experience, the real sales happen. And possibly, very quickly. I explain my approach to this way of thinking, writing, and doing business (itâs not a âwritingâ lesson, itâs an approach to thinking, let the goo-roo fanboy looking for tricks and tips take note) in the December Email Players issue â as itâs like a theme that runs throughout the entire piece, in all the lessons (and there are many inside). The deadline to subscribe is in about 48 hours though. So if you want to subscribe, best get crackinâ, Pokey. Hereâs the link: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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PO Box 1056
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