How to grow fresh new “copywriting pathways” in your brain

Best advice I ever got about writers block, burn out, & boredom with work: “when you're stuck, just move on to something else” I don’t remember where I first heard that Obvious Adams-like advice. But it’s been extremely useful. Something else to think about: When studying the late, great Jim Camp — “world’s most feared negotiator”, who often had multiple billion dollar deals going on at any given time — I remember him talking about how, when you study something in depth, and apply/practice/execute doing it, and then think about and analyze it… and are in the process of truly mastering it… your brain literally creates brand new neurological pathways. Another thing to think about: Sifu taught me a few years ago the same phenomenon occurs when studying kung fu. You are learning “fine motor movements” constantly that you have to think about while doing them at first. And apparently, each time you engage your brain with something different like that (doesn’t have to be kung fu), new neurological pathways are automatically created over time. Still more: The late brilliant copywriter Gene Schwartz taught something similar. He said he always had 3 writing projects going on at any given time: A sales letter, an article, and a book — and he’d put an hour per day into each. And he said it was almost annoying to him how while working on one of the above projects, he’d get a rush of ideas for one or two of the other projects, and had to constantly stop to take notes. This happened even on vacation, where he'd be reading a book, and had to constantly write down new ideas for completely unrelated projects he was working on. As he put it: (Paraphrased) "my ads and books were often written in the margins of other books" Immoral of the story? To kill burnout, writers block, etc engage your brain as often as possible. Specifically, on radically different projects, tasks, and goals. It’s not only the best way to get “un-stuck” when writing emails/creating sales copy/building funnels/whatever you’re doing… but it can make you smarter, give you all kinds of creativity, and make life a whole lot more interesting to boot. It’s also one of the best habits you can ever cultivate. That’s my opinion at least. To learn more about the Email Players newsletter go here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA