Why copywriters have the worst cold email game

The answer: They aren’t taught how to sell, prospect, or curate. Just pitch benefits. Totally different skills. Take this blue flame special who sent me the following wall-of-text cold email: (sans the testimonials he inserted) === Your Thoughts - My Words. It’s that simple. Taking all those inspiring ideas that float around in your head - that never see the light of day because you’re too busy to develop them. Refining and polishing what’s there. Taking the rambling mess that most websites hope will bring a return on investment and bringing to life a clearly organised and well-formatted masterpiece. Writing that has your clearly defined tone-of-voice - just given a radiance that might otherwise have seen it dismissed…Words are powerful and amazing. They can help, hinder and confuse. But they are not cheap. The right words are quite expensive. Words cost something. Like your time and money. Words have a price tag. The wrong words are more expensive still. They won’t turn anyone off, but they will never elevate your brand to its full potential. It will remain just another business, instead of what it might have been. Get in touch if your message lacks conviction. If it doesn’t find the audience your business deserves. === Yeesh. Anyway, the 50% discount on Jon’s templates is going bye-bye soon (tonight, Friday 11/10 at midnight EST). So depending on when you see this it could already bee tool late. If not, it also comes with a laundry list of bonuses, too. Including one on how to use LinkedIn using his wiles to potentially add hundreds, if not thousands, of relevant new subscribers to your list. If you want it, tap my affiliate link below and give it some love: [https∶//www.EmailPlayers.com/cold]( Ben Settle P.S. In addition to the Linkedin Bonus, you also get these bonuses too: * Charming DMs — for Facebook, Instagram, LinkedIn, TikTok and anywhere else you can send direct messages to help you get sales calls booked… show free samples of work (e.g. If you’re a copywriter)… Get the attention from highly influential people you admire… Nab response from “dream clients” with the aim of working with them… Invite yourself onto relevant podcasts… Grab the attention of journalists to write a story about you or publish your content… Follow up messages to send if you don’t get a reply from your initial message, and more. * Magic Cold Email Training — which runs through one of Jon’s most successful cold email templates line by line. * Jon’s personal swipe file of website copy, emails, guerrilla marketing, direct mail campaigns, pr campaigns and content marketing * Content Marketing Strategy Guide — about creating content that thinks and plays big to get featured by huge publications such as Entrepreneur.com, Inc.com, Yahoo Business, Time Magazine, The Independent and many more. * How To Be Somewhat Funny — 51-page guide shows you how to write more entertaining copy, providing you with joke formulas, rhetorical devices, and writing exercises. * Promote Yourself Playbook mini training session — video that runs through 10 quick and easy tactics to generate leads immediately. * Jon’s new "Agency Sales" eBook and Cheat Sheet — where he provides prescriptive recommendations on exactly what activity you should be pursuing every day to generate leads. You can grab it all today right here: [https∶//www.EmailPlayers.com/cold]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA