A Villainous tip for getting clients using cold emails

Following is part 3 of the interview with Jon Buchan about how to sell with cold emails. If you’ve read my Villains books, the tip about getting clients is especially apt. Here we go: elBENBO: Can you use cold email to get high paying clients (freelancer copywriters, consultants, coaches, or any other service)? If so, can you give us an example of what that would look like? JON BUCHAN: Certainly. I’ve managed to use my templates to secure huge deals with Symantec, Hewlett Packard, o2 and a wide variety of other big brands. You can see the exact same copy I used to generate those meetings by searching for #foundtheferret on Twitter. You’ll see various letters of mine scanned in. I know this isn’t a cold email, but I used to send near identical copy on email. I moved to sending direct mail and then following up with an email to maximise response rates. The biggest mistake people make is they think the higher someone up someone is, the more “professional’ you have to be. They tame their approaches to the point where they just blend in. STOP PUTTING PEOPLE ON A PEDESTAL. Nobody becomes the CEO of a gigantic company and thinks You know what, I don’t like to laugh anymore. That’s something I did when I wasn’t successful.” Don’t pigeonhole people by job title. You’re being job-title-ist, and that has no place in society now. elBENBO: What are the most common blunders people make when they use cold email? JON BUCHAN: For the most part, writing in a way that won’t cause a reaction in any way. I do wonder who spread the rumour that b2b stands for boring-2-boring. People religiously stick to this rule, despite failing to achieve much in the process. That being said, one shouldn’t ramble. There should be a purpose for everything in your email. The opener should be so honest that it stops the reader in their tracks and hopefully, makes them smirk, smile or laugh out loud. The body should talk about what you do without being boring and trying to sell every single feature and benefit of your offering. The job of the cold pitch is to sell the idea that a 5-minute call with you isn’t a bad idea. Once you get the call, then you can move onto the next stage. You need not do everything in one email, neither should you. The close should make your request (e.g. asking for a brief phone call) in the most disarming way possible. You need to ensure you schedule follow-ups. I schedule in a follow up once a week for 7 weeks. You can get software to automatically cease sending follow-ups should a prospect reply. The most annoying blunder people make is they quit after sending a few emails. We all have different targets and different offerings. Don’t hesitate in the face of failure. Keep going until you figure it out. It’ll be worth it, I promise. == Tomorrow we will continue with part 4 of Jon’s cold email training. It’s an extremely valuable one, too. Yes, I am biased since I am an affiliate for his templates we are selling in each of these interviews. But you will see what I mean. It’s probably the single best cold email training I’ve ever seen to date. In the meantime? You can grab Jon’s popular cold email templates at half off what everyone else pays, by going to my blatant affiliate link below until Friday, 11/10 at midnight EDT here: [https∶//www.EmailPlayers.com/cold]( Ben Settle P.S. If you get his cold email templates before the deadline, you also get a bonus video: "A Crafty LinkedIn List Building Hack" According to Jon: "It's a tactic that is repeatable and reliable. You can do it several times per month (or more, depending on how hard you want to push it), allowing you to add countless new, relevant, interested subscribers to your email list without having to spend money on Facebook ads. And because of how LinkedIn works, it is highly unlikely that this tactic will cease to work." Plus, in addition to the Linkedin Bonus, you also get these bonuses too: * Charming DMs — for Facebook, Instagram, LinkedIn, TikTok and anywhere else you can send direct messages to help you get sales calls booked… show free samples of work (e.g. If you’re a copywriter)… Get the attention from highly influential people you admire… Nab response from “dream clients” with the aim of working with them… Invite yourself onto relevant podcasts… Grab the attention of journalists to write a story about you or publish your content… Follow up messages to send if you don’t get a reply from your initial message, and more. * Magic Cold Email Training — which runs through one of Jon’s most successful cold email templates line by line. * Jon’s personal swipe file of website copy, emails, guerrilla marketing, direct mail campaigns, pr campaigns and content marketing * Content Marketing Strategy Guide — about creating content that thinks and plays big to get featured by huge publications such as Entrepreneur.com, Inc.com, Yahoo Business, Time Magazine, The Independent and many more. * How To Be Somewhat Funny — 51-page guide shows you how to write more entertaining copy, providing you with joke formulas, rhetorical devices, and writing exercises. * Promote Yourself Playbook mini training session — video that runs through 10 quick and easy tactics to generate leads immediately. * Jon’s new "Agency Sales" eBook and Cheat Sheet — where he provides prescriptive recommendations on exactly what activity you should be pursuing every day to generate leads. You can grab it all today right here: [https∶//www.EmailPlayers.com/cold]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA