A cunning way to get business on LinkedIn using cold email

No time for the unusual pleasantries today. Following is part 2 of the selling with cold emails training with Jon Buchan. I found this first part about LinkedIn especially clever. Anyway, here goes: elBENBO: Can you give us an example of how cold email can be used to get new business on LinkedIN JON BUCHAN: I have templates for cold pitching on LinkedIn. These come in two parts. The first is the invite copy. Usually, you can just keep this blank and most people will accept. However, I change these to something a little witty. It uses curiosity. And it'll include their name. When the person accepts, I send a follow up message that follows on from the invitation message. Invitation copy: Hey hey {firstname}, Nice to ‘meet’ you. I have a weird skill that means I can book meetings with just about anybody. If you’re at all curious, click ‘accept’. :) If not, send me your most cutting insult. :( Fingers crossed, Jon Follow up message copy: Hello there {firstname}, Thanks for not sending me a cutting insult! If you’re at all curious about the ideas I mentioned, let me know and I’ll spill the beans. I say ‘ideas’… It is of course, a thinly veiled sales pitch. However, I often get too enthusiastic and give away great ideas. You should take advantage of this! Have an absolutely wonderful day, Jon elBENBO: I like how this is based on 100% up-front about your intentions and not only gives them permission to say No, but even tries to get them to say “No.” Tell us a quick story about how you or someone you’ve taught has used cold emails to make sales for products. JON BUCHAN: I’ve done this myself a few times with success when selling a cold email training / template bundle pack of mine. The email copy mentioned the fact that it was ironic I was selling a cold email template pack using the medium of email. While I do include a clickable link to the product in the email, the approach still focuses heavily on getting responses too. Not many people will immediately buy a product being sold on cold email, which is fair enough considering there are many scammers around. To combat this, aim for responses. You can build rapport, and then convince them your product is right for them. Obviously, this makes more sense with higher priced products as such interactions are labour intensive. The alternative is to hire and train a VA to manage these conversations, providing them with templates to use to deal with the most common objections and questions. To increase conversions, be sure to add your full contact details in your email signature. Your website, phone number, office address, etc. You need to show you're not some fly by night spammer. elBENBO: Have you used cold email to put profitable JV’s together? How did you approach that? JON BUCHAN: Not a JV in the 'information product' sense but I have a template for emailing complimentary businesses. For example, if you are a web design company, you can reach out to marketing agencies and come to an agreement where you provide leads to each other. This is a strategy I recommend to people, in addition to emailing potential prospects directly. These types of 'partnership' cold emails often get higher response rates because the prospect stands to gain from the relationship. The offer of potential leads will get their attention. It's a mutually beneficial relationship. Tomorrow we will continue with part 3 of Jon’s cold email training. Including, some good tips on using cold email to get clients. In the meantime: You can get your frostbitten paws on Jon’s popular cold email templates at half off what everyone else pays, by going to my blatant affiliate link below until Friday, 11/10 at midnight EST here: [https∶//www.EmailPlayers.com/cold]( Ben Settle P.S. If you get his cold email templates before the deadline, you also get a bonus video: "A Crafty LinkedIn List Building Hack" According to Jon: "It's a tactic that is repeatable and reliable. You can do it several times per month (or more, depending on how hard you want to push it), allowing you to add countless new, relevant, interested subscribers to your email list without having to spend money on Facebook ads. And because of how LinkedIn works, it is highly unlikely that this tactic will cease to work." Plus, in addition to the Linkedin Bonus, you also get these bonuses too: * Charming DMs — for Facebook, Instagram, LinkedIn, TikTok and anywhere else you can send direct messages to help you get sales calls booked… show free samples of work (e.g. If you’re a copywriter)… Get the attention from highly influential people you admire… Nab response from “dream clients” with the aim of working with them… Invite yourself onto relevant podcasts… Grab the attention of journalists to write a story about you or publish your content… Follow up messages to send if you don’t get a reply from your initial message, and more. * Magic Cold Email Training — which runs through one of Jon’s most successful cold email templates line by line. * Jon’s personal swipe file of website copy, emails, guerrilla marketing, direct mail campaigns, pr campaigns and content marketing * Content Marketing Strategy Guide — about creating content that thinks and plays big to get featured by huge publications such as Entrepreneur.com, Inc.com, Yahoo Business, Time Magazine, The Independent and many more. * How To Be Somewhat Funny — 51-page guide shows you how to write more entertaining copy, providing you with joke formulas, rhetorical devices, and writing exercises. * Promote Yourself Playbook mini training session — video that runs through 10 quick and easy tactics to generate leads immediately. * Jon’s new "Agency Sales" eBook and Cheat Sheet — where he provides prescriptive recommendations on exactly what activity you should be pursuing every day to generate leads. You can grab it all today right here: [https∶//www.EmailPlayers.com/cold]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA