No, no, no, no. There's two “Ts” in Settle, boys.

Once upon a time the question was posed: “… on many lists and see lot of experts saying they are THE person to learn from. Why u? Everyone has testimonials and clams being the greatest. What makes u different? Do not take as trolling I am new trying to get handle on things thanks!” I doubt I am even close to the “best” at whatever he’s asking I’m best at. It’s all subjective though. And a lot of it is based on pure status & social media fanboy ranking anyway. That’s literally the entire game these days, a bunch of amateur copywriters who got offended when I pointed this out earlier this year notwithstanding But at the risk of sounding like a megalomaniacal techno-despot: I can say what at least makes me different from everyone else in this game. And that is: Seizing a corner of our industry and recreating it in my own image. How successful I’ll ultimately be at this still remains to be seen. But forget for a second the 10,000+ pages (not even slightly exaggerated) of written content I’ve pounded out between my books, blogs, emails, newsletters… and the hundreds of hours of combined audio/video content in high-priced programs, trainings, Podcasts, etc I have out there. The guy above is right: Anyone can pump out content, and it’s really no big deal. We can also forget the laundry list of A-player testimonials I have curated over the years. He’s right about that, too, as everyone’s got testimonials. And forget the even longer list of success stories between those listed on my site and that I’ve dropped in emails over the years, from people telling me all the successes their businesses had using whatever it is I taught them from whatever book or program they bought and learned from me via. Just them doing the work can move mountains. So forget all that. They are all meaningless metrics for this sort of thing anyway. I argue what I ultimately do for our industry goes way beyond “email.” Or “copywriting.” Or even “marketing” & “business.” For example: * While the the endless crop of social media experts spend all day trying to prove how social media savvy they are… I co-designed & built — and single-handedly financed the startup of — our own social media platform (SocialLair) designed for paying customers (it’s not intended to compete with Facebook, Twitter, etc) you want to serve in a private, big tech-free place. * While the content ex-spurts are churning out (and now lazily prompting with AI like fapGPT, etc) videos about content creation, how to create content, how to sell content & be a content creator… I invested over half a million smackeroos of my own money into a mobile app platform designed & created for content creation & distribution (Learnistic) using mobile app technology. * While every online marketing ex-spurt and their mother is debating about what the best shopping cart is, we’re over here building our own online marketer’s “wet dream” cart platform (ContraCart) that will eventually be available to the public. * While a bunch of marketers are just now starting to dabble with text message marketing… I’m already over here helping design a fully integrated, multi-media messaging app for businesses that could make mere text message marketing look as archaic as FAX-on-demand. * While copywriters & so-called influencers are on stage at seminars & masterminds and on social media grandstanding about the importance of “storytelling!”… I’ve written 9 novels (my Enoch Wars saga), am putting the finishing touches on a screenplay now, with a second fictional universe of novels on the way after I get done with that… plus a series of running comicbook-style ad storylines I’ve been running in Email Players this year, and will continue to write & publish next year, as well as adaption of books into other media. * And most important of all… While other email guys are crowing on social media to the make money online dorks (who naively believe them) exaggerating about how much money their emails make, fapping to all their clients’ test results they pretend to have had more impact on than they really had, and nattering on about their so-called open rates, click rates, and/or shilling whatever Soros approved, DEI-controlled email platform they are merely affiliates for… I have financed (with money made from, yes, ending emails selling my own offers to my own lists & businesses…) and co-built with Troy Broussard (former Navy Nuclear Engineer-turned-top email marketing automation specialist) our own platform called — “BerserkerMail.” In other words: I’m not just selling info and using other business’ platforms. I’m building & selling entire media platforms paid for by the profits and based on the experiences I’ve gained via using email marketing & copywriting (selling my own offers, at my own risk, and at my own expense, not at some client’s expense & risk) day in and day out — for longer than a lot of these other various ex-spurts have probably even been online. All right, that’s my answer to what makes me different. Take that info and do whatever you want with it, or do nothing with it. One final note: Of all the above platforms the “flagship” is BerserkerMail. It’s designed to do what email marketing platforms should be designed to do: 1. Write & send emails as frictionlessly as possible (literally 2-3 clicks) 2. Have robust testing & tracking without being slowed by over-bloated & useless features no marketer uses but that programmers think are cool 3. Help you get as high of inbox deliverability as we can help a business get from our end We also have a new podcast on iTunes called: “The Go Berserk With Email Podcast” It covers all kinds of ways to play into the sexiness of email copywriting, marketing, & automation… while slapping the complexity completely out of it. However, a word of warning: It’s definitely a thinking man’s podcast. What that means is, lots of the lessons are “behind the scenes” and “between the lines.”... with no quick tips and checklists intended for the typical broke IM'ers to hear, nod at, then never do anything with. That’s not the way we operate. To listen in on iTunes go here: [https∶//www.EmailPlayers.com/berserkermail/itunes]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. 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