Newsletter Subject
How a dorky monster joke turned into a billion dollar movie franchise
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Mon, Oct 30, 2023 06:44 PM
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Since tomorrow’s Halloween, here’s a gruesome story for you: A while back I read an interv
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Since tomorrowâs Halloween, hereâs a gruesome story for you: A while back I read an interview with old school screenwriter Curt Siodmak who wrote a lot of the scripts for the old timey day monster movies everyone has heard of, if not seen. And in his interview (inside the book "Backstory 2") he told the story about how he got the idea for a movie that, if you adjust for inflation, sequels, longevity, reboots, merchandising, conventions, books, comics, spin-offs⦠has been probably worth billions collectively. An idea that came about, quite frankly, as a joke. What happened was this: He was sitting at the Universal commissary (back during WW2) with a friend who was drafted and wanted to sell his car. Apparently, back then, you really couldnât get a car since car companies only churned out war material. So this was a chance to get a car during a time when cars were not easy to get. The problem? He didnât have the money. But, what he did have was a sense of humor. And he made a joke to another guy at the table (a movie producer): âFrankenstein Wolfs the Meat Man, I mean, Meets the Wolf Man.â His friend (the producer) didnât laugh. Instead, the guy came back to Curtâs office a couple days later and asked Curt if heâd bought the car. Curt said heâd need another job to pay for it. And the Producer said, âyou have a job, âFrankenstein Meets the Wolf Man.â You have two hours to accept.â Personally, I love hearing stories like that. Itâs also why I tell anyone who will listen: Write ALL ideas down and be obnoxiously paranoid about it. Great ideas can be extremely fragile and fleeting. And it only takes one to change the trajectory of your business and life. And that is why, when I got the idea for what ultimately became the November Email Players newsletter over a year ago⦠I didnât just let it marinate or sit. I wrote that bad boy down. Because I knew it was not only something thatâd make a helluva Email Players issue, but would be something my best customers especially can potentially make a ton of dough from if read carefully, taken seriously, and applied aggressively & consistently over time in their businesses. I believe this because thatâs what my experience has been. Iâve been using the secret âforceâ of influence & persuasion I teach inside for a long time in my own business. Probably almost 20 years. And itâs been extremely profitable for my business and has gotten my business a lot more engagement & my ads a lot more response and created a lot more of a presence in my niche than I would have otherwise. And now, I pass this info on to my Email Players of the Horde. Itâs all in the November issue. Of all the issues I've penned in the nearly 13-year run of Email Players â this is the one I am most curious about seeing how my best boys & ghouls use it, apply it, and unique express it. The deadline to subscribe in time for it is tomorrow. After that? Poof. Gone. And probably a lot of would-be profits for your business with it. Hereâs the link: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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