How to be the marketing “Miracle Man” of your niche

Dramatis personae: * Jack LaLanne — each year he would do an annual swim, doing something crazy like pulling a boat with his teeth from San Francisco out to Alcatraz and back. * The Amazing Kreskin — would go on TV shows and they would hide money or something somewhere out in the city in envelopes and then Kreskin comes on and reads their minds and then he goes out and he finds it all. * Robert Allen — challenged anyone to pick a homeless person off the street, or somebody out of the unemployment office line, and forty-eight hours later they’ll own real estate and have positive cash flow * Tony Robbins — had tens of thousands of normies lining up in long lines, big dopey smiles on their faces, walking through hot coals And so on, and so forth. These are/were all extremely successful men. Collectively worth who-even-knows how much total. And probably 90% of their success was not in the skills they posses. Or the attributes they have. Or in their talent, and/or charm/charisma/powers of influence & persuasion. i.e., not in their “technique.” It’s in their approach of creating what looks like “miracles” in some ways. Jack’s not known for his push up "technique." He’s known and people showered him with money because of his feats of strength. Robert Allen isn’t known for his writing skills, he’s known for his crazy challenge. Tony Robbins is almost certainly most known for his fire walks. And Kreskin… nobody can probably even tell you his first name. But those who saw his what-looked-like miracles sure as God made little green apples knew of his uncanny ability to go find hidden money. The reason I am nattering on about this is simple: One of the things that separates the 5 & 6-figure businesses from their greater 7, 8, 9+ figure superiors ain’t in the quality of their product, the sharpness of their technique, their stacking of benefits/bonuses/freebies/value drops on social media — it’s their ability to do miraculous demonstrations. Entire business empires were built on miraculous demonstrations. And they don’t all have to be crazy, either. Take Elisha Otis, for example. He demonstrated his elevator brake in 1854 to a crowd. Nothing “impossible” like pulling a boat with his teeth. Just a simple, but miraculous (at the time), demonstration. And it changed the entire skylines of major cities who had been afraid to build vertically from all the people dying in plunging elevators prior. An even more down-to-earth example: My Copy Troll method. I’ve sold scads of that book and have grown my business much bigger than it would normally be not just because of the emails, marketing, sales copy, and all that. Those are important. But the biggest driver of that book’s success are the regular demonstrations I do whenever some idiot trolls me or one of my companies and I use the methodology to profit from their stupidity. Once when I did it live, on Twitter about five years ago, to troll and profit from a famous rapper, there was such a surge in demand for how I did it, that I created an Email Players issue just about that and then, soon after, the book. Same with my email methodology. I demonstrate it, literally, every day. And the mere approach is enough to get many-a-customer buying sight unseen. So they don’t have to be these wacky-crazy demonstrations. Even a fairly simple one can look miraculous in some cases. And that brings me to the punchline: A true miraculous presentation is just one of several ways to automatically tap into the powerful persuasion & influence “force” I teach up inside the November Email Players newsletter. That may sound almost hyperbolic or hokey. But I legitimately cannot think of a better way to describe the secret way of selling and marketing inside the November issue other than a “force” — as it’s almost like gravity in some ways… that pulls in engagement, sales, consumption, influence, and, yes, market share to your business like the Death Star pulling in the Millennium Falcon with its righteous tractor beam in Star Wars. Extremely potent when learned, understood, and applied. That last part is key: Applied. I can teach this to you til the donkeys come home. But if it’s just read, nodded at, and then filed away it’ll do you no good. Keep that in mind before subscribing. Too many goo-roo fanboys who can’t think past a social media sound bite have been trying to subscribe to Email Players since around August. One such guy last month literally subscribed and then immediately took advantage of the perk to email me questions and asked me what “biz opp” means. Nothing against the guy. But like I told him — he ain’t ready, and to try back in 6 months after learning the basics. The November issue is not newbie-level info. Nothing I teach in Email Players is. It’s intended for those who at least understand the fundamentals. If you can't be bothered to learn the basics, go haunt someone else. I have nothing to offer someone in that situation. To subscribe by the looming deadline in a few days go here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. 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