How to make completely mundane-sounding info be sexy, deep, and thrilling

“The flies are big this year.” So said Sifu at my first lesson almost 9 years ago. I still remember it like it was yesterday probably because, for whatever reason, that ordinary sentence, about the most ordinary thing, seemed to have lots of “weight” to it. And I thought maybe I was being taught something deep about how to kick some ass or something using flies as a mysterious metaphor not usually revealed to the minds of westerners. But alas… He was just saying the flies were big that year. Go figure. I will say this though: He has been teaching martial arts for 40 years and knows multiple styles & fighting systems. And there is quite a bit of weight to all that “lore” that makes up what he knows about it and the cadence with which he says it... a true master at what he teaches and practices. Does that make him perfect? No. Does it make him the wisest man on the planet? No. Nor does it make him immune to the vagaries of anything else flesh human beings deal, suffer through, and are vexed by. But it does give him a sort of genuinely hardcore, undeniable, and impossible-to-ignore connection to the massive “force” of persuasion & influence I teach up inside the upcoming November Email Players issue that I’ve nary seen anyone teach in the 21+ years I’ve been in this game. In fact, it’s one of many ways I teach inside to do just that. And yet, I’ve seen a very small number of marketers use it. But even in their cases, I don’t think they do it on purpose. And admittedly: I was the same way until about a year ago when I looked at it as something that could be analyzed, extracted, and then methodized as a tool that can be used by cunning marketers to seize far more attention, engagement, sales, word-of-mouth, & opportunities that can potentially come about as a result of applying it on a regular basis. More: In my experience, it can also potentially help make your business’ emails be practically the only thing people notice in the inbox, help make your headlines & sales copy (stories, CTA’s, and especially your bullets) “pop,” and help keep your mind far more open to ideas the vast majority of direct marketers pumping out the same ol’ boring, plain vanilla “by the numbers” content (or, worse, prompts on fapGPT) that all looks, smells, feels, sounds, and tastes the same wouldn’t even think of. There is no way I can do this justice here. It’s got to be seen, with examples, and then thought about. Everyone who reads the November issue will “express” it differently. And so there is no checklist or blueprint. Just ideas, concepts, and examples. The rest is up to the user on how to express and use it. So if thinking is something that hurts your brain, please, for the love of John Caples, don’t waste your time or money subscribing thinking this ‘one’ issue will change your business and life. It won’t. In fact, those types will completely balk at it. That is, to be fair, probably why nobody really teaches it. But who knows? So I am teaching it, and will probably revisit it many more times over the coming years as I continue to use it myself, experiment with it, grow my business with it, even as everyone else in the inbox continues to bore people to tears with their shallow subject lines, vapid checklists, and wannabe philosopher king essays. This is “stand out from everyone else” kind of info. And, personally, I can’t wait to see my boys & ghouls start using it. Especially during the economic shyt show just starting. All right enough. If you want in before the deadline, best hop sing to it. That link ain’t gonna click itself: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA