Newsletter Subject
You’re gonna have your critics. Screw ‘em.
From
bensettle.com
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ben@bensettle.com
Sent On
Mon, Oct 16, 2023 04:45 PM
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One of my favorite documentaries is called: “A Football Life - Mike Ditka” His time coachi
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One of my favorite documentaries is called: âA Football Life - Mike Ditkaâ His time coaching the Bears was the only cool thing about growing up in Illinois. And entire volumes of business books can be mined from this short video. Especially when it comes to handling trolls, critics, haters, etc. For example: The documentary shows footage of Ditka talking about his critics. The man had tons of critics, haters, trolls, and others with axes to grind when he was coaching the Bears. And Iâve never seen anyone handle hostile reporters or put the sports media Maynards in their place quite like him. In fact, hereâs what he said about his so-called media critics: âMedia's fickle. You're a hero today, you're a bum tomorrow. Took me a while to figure it out but once I did I treated them all the same. Like dirt.â There is a lifetime of wisdom in that line. Far too many people are way too timid in their emails due to âcritics.â Instead of ignoring them, or taking the Mickey Spillane attitude (i.e., âI don't give a damn about reviews. What I like to read are royalty checksâ), or even better, making more sales from their stupidity⦠they appease the critics, put them on pedestals, crave their approval, and care far too much what they think, and, as a result, hold themselves back. âOh noes! What will my Facebook friends say about me if I send this to my list?â Who cares. Let the lil' sob sisters weep & gnash their teeth. Maybe theyâll learn something. Obviously, you can do whatever you want in these circumstances. But, I can tell you what Ditka would say, and did say in the documentary: âYouâre going to have your critics. Screw âem.â Who knows? Maybe it has given some people permission to write that email they want to use to sell their product, and try to make some sales instead of spending all that time pandering to people who donât like or respect them, and are never going to buy from them anyway. To read about the paid âEmail Playersâ newsletter go here: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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