Best selling author vs best writing author

One of my favorite books is Robert Kiyosaki’s: “Rich Dad, Poor Dad” An extremely good book in and of itself. Also a perfect example of how to use infotainment in content. It's full of little anecdotes & lessons that are hidden “between the lines.” I have an audio cassette tape of his from back in the late 90’s that I recently digitized so I could listen to it again, and everything in it as just as applicable to now as it was 24 years ago. In fact, I would argue it’s even more applicable. One of the lessons was when he said: (paraphrased) “I am a best selling author, not a best writing author” A lifetime of experience and context in that line. I suggest thinking long and hard on it. Especially if you happen to be a writing snob more worried about those evil dangling participles and making sure something not 1 in 1000 people would even know if it was spelled correctly or not is correctly written. The small thinker will say I am claiming to write crap. And that only the marketing really matters. And many such small thinkers in direct marketing take that exact approach. But I am not saying that at all. I’m simply laying out a fact that you can accept or reject, use or not use, praise or poo-poo on all you want — not only do I not care, I won’t even know, unless you happen to let me know, I suppose. I don’t know where else I am going with this. But, it does give you a glimpse at the kind of approach I take to email. For more on that go here: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA