Financial offer marketing insights from a Nuclear engineer-turned-trader

Below is part four of my interview with Troy Broussard about his clever way of combining his systems & automation knowledge as a Nuclear Engineer, enterprise-class software developer, & API-level marketing automation specialist to Options trading. And yes before you ask: There is an offer if you’re so inclined, to get his coaching on this. And if you do, and if you use my affiliate link by the deadline, and follow the instructions, you’ll get a special, ridiculously valuable bonus. But forget about that for now. First, here’s part four of our interview: === BEN SETTLE: Over the years, I've talked to copywriters who work for some of these big financial publishers who were doing the things you were talking about, and these guys have just admitted to me outright that they know they're selling horseshit and that by the time that their marketing is hitting people's inboxes, it's already too late really to do it. So, can I throw that in there because this sounds way more evergreen to me, like it's not going to necessarily change overnight, and it's not something you would even use fear to sell because it's not what it's about. Is that right? TROY BROUSSARD: That is, but it's also more fundamental than that. I and my partner, John Sanpietro, both of us, we're both career teachers and we know how to simplify things and make it easy for people. We focus on this in a way that doesn't make you feel stupid or doesn't make you feel like, "Oh, I should have known that." We want you to succeed. Just as an example. One of these financial companies that you're talking about, and we won't name any names here, but most people know who they are, but they sell these trainings at $2000-$4,000 and then when you buy them, you immediately get a $10,000 upsell to buy lifetime access. You've never even logged in. You have no idea if you're going to be successful at all and they're immediately upselling you a $10,000 upsell, right? Now, they're targeting affluent boomers. That's who they're targeting. They're targeting people that have a $100,000 to $250,000 or more in their portfolios, and they're using language that's only going to attract that type of person. They're manipulating them with types of offers that are not very good offers but feel “safe” trading big stocks people know. I got an email from them and I posted it inside my group because I was making fun of what the competitors do. Their program has nothing more than trade alerts via email for that $4k price tag. They just tell you what to buy and when. There's no coaching. There's no community. There's no support. There's nothing. You have to do everything and there's no handholding. There's no assistance at all. They give you an alert to sell something and when to sell it and like you said, they're not great trades at all. I broke down the trade that they emailed me to take. It required like $27,000 in your account to even be able to place the trade. If you didn't have $27,000 free that wasn't invested in anything else you wouldn't be able to even take the trade. And if you did take the trade, you'd have to wait two months before it would be complete! And for all that waiting you would make approximately 1.6% on your money. Now we're showing trades people can place that they only need $1,000 to $2,000 or so in their account to be able to trade. And we’re generating profit every single week, not tying up $27,000 for 2 months for a lousy 1.6%! I would say that most of those trading companies that you're talking about, they're really marketing companies masquerading as a trading company. They don't really care how well their trading does or doesn't work. What they really care about is how well they can sell it and that's I think our biggest distinction. BEN SETTLE: No, we're not naming names, but there's many of these financial companies out there. So, I don't want people to try to infer anything. We're not, but I know that you've become friends with a major player at one of these, like when I say major, he's up there at the top and probably makes more money in a month than most people are making in a decade and you showed it to him and what did he think of it? TROY BROUSSARD: He was blown away by the simplicity of it, and he said that this is going to go over like gangbusters. When I presented it to him and showed him he was just like, "This is what everybody wants. You're bringing investing into the layman's hands. You're making it where anybody can afford it.” We purposely kept our price point low. We've not raised our price point. We're not going to raise our price point. We've purposely kept it super, super low. Even though we're providing coaching and community and ongoing assistance, we've kept a price point so it's affordable for anybody and he was absolutely blown away by the level of the detail of the training and how helpful it was, but most of all, in how simple the methodology was. That's what he loved the most, was just that it was really simple that we had broken down and avoided all the drama and he knows what I'm talking about because he has multiple options trading gurus in his company that are selling the more complex stuff for those $4,000 to $10,000 price points. So, he's very, very familiar with it, and he looked at it immediately and said, "Man, this is going to be a home run for you guys." BEN SETTLE: Here's my question as the ultimate skeptic of our industry, okay? And I remember asking you this about the crypto thing you did last year as well. I just think it's good to get out there. Why teach this? Isn't this kind of like giving the secret map away to everybody, or does this benefit you the more people who do it beyond them just paying you for coaching? I mean, what's the point of teaching it and not just doing it and greedily keeping this information to yourself? TROY BROUSSARD: Both myself and my partner, John, we're coaches at our core. We're teachers. I know you don't like coaching. That's never something you've enjoyed, but you know from day one, since we've met, I've always loved coaching and I've always had an avenue of coaching in everything I do. I enjoy deriving my own personal satisfaction from helping somebody else learn from my mistakes, and honestly, it comes from the fact that my dad couldn't show me any of this stuff. And let me tell you, if he had, I would've retired in my 20s. I wish that I had had somebody to do that for me and so both myself and John, we're both coaches at heart and if we're doing something that we're passionate about, we want to help others do it as well. I'm not a greedy person. I've never been a greedy person. The price point that we're asking for this product reflects the fact that we're not greedy. I would have no problem charging 10 times what we charge for this and just going after high-end affluent marketers and all of that, or account owners, high-net worth individuals, et cetera. We could easily do that. It's just not something that makes me feel good-looking at the man in the mirror when I go to bed if I'm creating something that's only available to a handful. I said I was going to come back and talk about this, but this is really what it comes down to, Ben. The marketplace around options is like an elitist country club. Everybody that teaches options has to spit out their pedigree of being an analyst at Goldman Sachs and a former VP of Lehman Brothers and this and that and it's like the Duke University pedigree hanging on the wall. Everybody tries to baffle you with, impress you with their pedigree, and it's a whole bunch of chest thumping and pounding of how smart they are. And ya know what, they probably are. But their training absolutely sucks if they have training at all. Most of them don't even have training, and even the ones that do, they can't get out of their own head. They're the nuclear engineer teaching nuclear engineering. They enjoy the complexity and they enjoy teaching the nuance of the complexity and all that and we look at it completely different, completely different. I'm 53 years old. If I could spend two hours a week and do nothing else and have a six figure income, this would be it. And right now, I'm already at that level. I mean, it's not quite to six figures, but damn near. My average week is somewhere between 1,700 and 3,500 in cashflow coming in. Cash that I could spend immediately. So, I'm right on that verge of already having a six figure level income off of this, and it only takes a couple hours of my time. Believe it or not, this is a program for, for example, the stay-at-home mom that doesn't have time to really become an entrepreneur or just doesn't really have the bandwidth to take care of her home, support her spouse and her husband, and deal with the children and back and forth to school and everything else, and then try to run a part-time business on the side. It's just too much. This is something that anybody can do in a couple of hours of time, and that's what to me is empowering and I want to be a part of taking something that... This is like the mini golf of golf, right? Anybody can go play mini golf. You can walk up and have fun and take your family to mini golf, but golf is like this elitist sport that if you don't have a thousand dollar set of clubs and have $250 per round of golf that you play and the $300 shoes and the perfect this and the perfect that and the country club membership to boot, you’re outta luck. But golf doesn’t have to be elitist. People can just charge more by pretending it is. Likewise, options doesn’t have to be complicated either and you don’t need to know all of the crazy ways to trade options — you just need one. That’s why we just focus on the 1% of Options that you really need to understand and nothing else, keeping it simple and repeatable. BEN SETTLE: I don't know if you want to talk about this or not, but I found it very interesting yesterday. When you were saying how you're using this in Learnistic as its own entity to do options trading and the goal wasn't like, "Oh, Ben, I'm going to make us 10 million doing options." You're like, "No, I'm going to get it to the point where it just pays the operational expenses," which it could do for a business potentially. Well, talk about that. So, I thought that was interesting because that's very realistic. TROY BROUSSARD: Yeah, and that's what we're starting in on. Full transparency, we're just in the early stages of that right now, but I ran the proof of concept on my own internal account. I still have expenses down in Brazil from when I lived there. My family is Brazilian. I have accounts down there. My wife has a retirement plan down there. We have savings program for our children that is down there too. So we have to send money every month down to Brazil. It's nothing major, like a thousand bucks a month or something. It's not like it's the end of the world, but I just hate making payments and I looked at this and I said, "You know What? What amount of money would I have to contribute in order to just trade and take the profits from my trades and have it self-sustaining so that I never ever have to send any money out of pocket down there again?” I figured it out and I was able to make a one-time contribution to my fund and have it trading and generating the profits and pay for the monthly needs out of those profits. The cool part is that it was only about $5,000 or so that I needed to put into that account, and that's what we've done. I have this philosophy of making everything pay for itself. So, my wife has been selling stuff on eBay that I don't use. I have all kinds of digital electronics and equipment and stuff that I’ve accumulated over the years. So, my wife's been selling it and as the money comes in, we throw it into her account. And her accoun is already making a few hundred dollars a month now. In another month or two, it'll be self-sustaining. And that's the way I look at it. So, when I was talking to you about Learnistic, it was the same thing. I said, "I'm not looking at how we can make millions off this. I'm looking at it, how can we get the money that we have just sitting in the bank, sitting there in reserves. Well, how can we use that to make more money. And how can get it to first just pay the infrastructure costs. Let's just have it pay the hosting and all of the infrastructure stuff. Then after we get it to there, now let's get it to where it's paying for the entire operational cost, paying our development team, and all of that.” Now you get to this point where you have such a strong competitive advantage that nobody can really compete with you because your entire business could basically make nothing, and you'd still be in business because you have all of your operational costs covered through this investment approach and this is something that I have done in my career in many different creative ways many times over the years. I mean, if I showed somebody my bank accounts, they would absolutely probably have a heart attack because I have like 27 different bank accounts. I allocate funds from different things into different accounts, and I just forget about it. So, this is better because instead of just leaving it in the bank for not even 1% a year, we can make 1% compounding a week on this and see 68, 70, 100% a year type returns on our investment. So, that's where my mind goes with this stuff. I went so far down this rabbit hole, Ben, I haven't even shared this with you, but in order to play with this yourself, you can go to [https∶//calc.lowstresstrading.com]( , and there's a calculator that will show you what 1% a week return will make you over the years, just so that you can get an idea of how powerful this little 1% a week approach is. BEN SETTLE: Well, I mean, I brought up earlier how everybody knows the economy's buckling. There's going to be a recession, probably a very deep one. This is a good thing I would think to hedge against something like that by having your operational expenses and not having debt and all that. This is good timing for that. === So ends part four. I’ll be sending out part five tomorrow. If you want more info on Troy’s Options coaching and get an extremely valuable bonus (see the PS) with it should you decide to partake of it via my affiliate link below, then sign up by tomorrow, Friday 10/13 at midnight EDT: [https∶//www.EmailPlayers.com/options]( Or, if you want to hold Troy’s feet to the fire: Today at 4:00 EDT/ 3:00 CDT / 2:00 MDT / 1:00 PDT he’s doing a live Q&A. You can grill him, challenge him, try to stump him - outright badger him about it, even. i.e., ask all your questions and make him prove he’s the real deal and can help. (I certainly did before letting him trade Options with Learnistic cash.) If you want to be on that call before buying go here: [https∶//www.EmailPlayers.com/options/live]( Ben Settle P.S. The bonus I am offering to those who buy Troy’s coaching by the deadline via my righteous affiliate link? Your pick of any ONE of the books below that I sell. To read more about a specific book below, Google is your friend. NOTE: You have exactly 48-hours after you buy Troy’s coaching to let me know which book you choose as your bonus, otherwise you are disqualified from this bonus part of the offer. None of this waiting around for 4 months and then deciding to tell me. I hate “tail” in marketing in all its evil forms. All right, following is the list of books to choose from. Remember, you have 48 hours after buying Troy’s coaching to tell me which one. Otherwise no bonus book for you. Here is the list of books to choose from: * Markauteur * elBenbo Press * Affiliate Launch Copynomicon * Copy Slacker * Email Client Horde * List Swell * Social Lair * Copy Troll * Infotainment Jackpot * Brand Barbarian * Breakneck Content * Nofluence * Copy Salesliloquies Vol 1 You have exactly 48-hours after you buy Troy’s coaching to let me know which ONE book above you choose as your bonus, otherwise you are disqualified from this bonus part of the offer. I’m repeating this so many times here so there is no confusion. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA