elBenbo throws a money bone to the people-pleasers

Email Players subscriber & reformed “people-pleaser” Jessie Cunniffe checks in: (Re: my mockery of “selling the click” in emails) === … Longtime reader, first time replier and Email Players newbie of 2 months here. I have a small but mightily devoted list that I email 5x a week and although I sell in every email, I've never felt comfortable "selling the click" - it's always felt like needy vibes neither I nor my customers want. Instead, my emails regularly pull in customers who tell me they consider me a friend, or that they feel as though they know me. They're a delight to work with and the money keeps on coming. The power of email never ceases to amaze. Ps. Your emails alone gave me the courage to delete toxic 'customers' from my list and profit from the trolls. As a reformed people-pleaser, this is no mean feat and I thank you. As an aside my list is just 1400 subscribers strong and regularly makes me $10k per month, but I hit a $22k month in June and fully intend to repeat that success! Most of this happened from Jan this year, when I started implementing your advice in earnest. === Obviously Jessie’s incredible results are not the norm. (Let the goo-roo fanboy reading this beware and take careful note) But it does show what is at least potentially possible depending on the business, logistics, list, offer, and a whole host of other variables that likely won't apply to most businesses. The October issue deadline is today. It’s all about an approach (not a checklist of things to do, zero sexy tactics, lots of thinking & work required to apply) I take to creating & selling content that has helped me grow a very stable business and engaged fanbase who buy, consume, and apply the content I create… and in such a way where many of them sound like they can’t wait to buy more content, that I believe most any business can learn, apply, benefit from as well. I make zero guarantees though. So if you need a guarantee, you’re in the wrong saloon, Mister. But, I can say I did not “invent” this approach. I’ve merely observed it (in many ways, since I was a child), and have thought about, applied, benefited from for many years as I’ve created and sold my own high ticket content offers. Powerful stuff. But only for those who use it. And to do that, one must be subscribed by today’s deadline. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle P.S. I’m also including an extremely valuable bonus with the October issue: “How To Use World-Building & Sociological Marketing To Become A Niche Unto Yourself” Here’s the scoop: Since I have been getting a lot of questions about the last two issues (about World-Building and Sociological Marketing) from Email Players subscribers & BizWorld readers… I wanted to keep the discussion going in this 12-page bonus, which was recorded as an interview for Email Players subscriber Ray Brehm’s private customers. These ideas are not directly related to the content creation approach inside the October issue. And yet, if you take that kind of content and rapidly implement it within a World you create around your business your audience loves being in and doesn’t want to leave, it’s almost like 2 + 2 doesn’t equal 4 but more like equals 4,000. Here are some highlights inside this bonus I’m sending with the October issue: * The “racist” policy I strictly adhere to in my World-Building that makes liberals squirm while drinking their pumpkin spice lattes safely behind their homogeneous gated communities. * How to sell offers to your list that 99% of the people on it couldn’t care less about buying much less using. * The powerful World-Building secret of a small retail shop owner I know who has everyone from street prostitutes to Hollywood A-list actors and actresses (and their stylists) clamoring to buy from her, wanting to hang out at her store, and telling her all their problems. * The #1 biography I suggest to business people that I use for getting the best ideas for my own business World-Building endeavors. * Why chasing money, metrics, and algorithms like a chicken with its head cut off is probably the single worst way of doing business ever invented by all of goo-roo-dom. * A “litmus test” for knowing if you’re doing World-building correctly just by the kind of questions your leads and customers ask you. * A cunning way for helping to make sure your business’s audience has lots of fun buying your offers, consuming your information, and dealing with you day in, and day out. (People tend to love to buy from businesses that make buying fun… and this is one surefire trick for doing just that, which probably anyone can do.) * Advice (none of them ever wants to hear, but too bad) to marketers who want to have an email or other kind of writing-centric business but have trouble motivating themselves to write. * A government-sponsored TV show that is probably the single best “template” for having a successful Sociologically-driven business within a World people love to enter and hate to leave. * How I choose who to JV with and who I won’t JV with. (I’ve turned down JVs with good friends as well as have done JVs with business people in my niche that are despised… and the reason has absolutely nothing to do with money, brand, reputation, or even the offer. It’s all centered around servicing my Sociologically-build World in my business.) * Why I turn down appearing on probably 9 out of 10 “online summits” I am invited to speak on — even those run by people I know, like, trust, and would otherwise like to do business with. To get this you’ll have to subscribe before the October issue deadline. Here’s the link: [https∶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA