A few weeks ago I got to back-and-forthing with my pal and Email Players subscriber Shane Hunter about AI. Shane is one of the few I know who intelligently uses it for marketing. And heâd found an-already creepy & disgusting looking couple (man and woman), and used the Midjourney tool to warp them into an even more creepy & disgusting looking couple more in line with their inner creepy & disgusting psyches. And then he asked what I thought. My advice: Make the man dressed and poised (body language, makeup, etc) like heâs a woman, and the woman dressed and poised like sheâs a man. And then, for extra points, have them smiling while holding up an infant that has a terrified look on his little face, to make it even more horrifying, with the viewerâs imagination filling in the blanks at all the implications that goes with such an image. The pronoun pedos won't like that, of course. But nobody cares what they think anyway. Itâs also basically Jim Campâs teaching on creating Vision put on steroids. And like all good rhetoric: Itâd âsayâ far more than words possibly could. Which brings me to another point: As much as I pick on fapGPT, AI, etc, itâs not inherently bad. In my opinion it can be a very powerful tool for subversion especially â just like cunningly-crafted memes and cartoons can be. If I was doing cold ads especially, Iâd use AI-generated images for PPC ads, banner ads, etc all day long probably as it is certainly a legitimate business use for it. My criticism is more aimed at the content creators and copywriters. These guys nattering on about it is going to replace copywriters, writers, artists, and content creators sound like they need it to be something itâs not like itâs the only thing giving them any kind of relevance anymore. In that way they remind me of the hypochondriac mask & jab police. Being professional victims gave those schlubs relevance during the pandemic. And they are excited as pigs in pewp now that CNN is insisting itâs coming back. Same mentality with the AI goo-roos. Anyway, thatâs my opinion. And while I am at it, hereâs another opinion: The October Email Players issue can show you the exact approach I use in my business to potentially create and sell content for hundreds and even thousands of dollars, and do it in a way probably none of your competition fapping to AI can even dream of achieving as far as the kind of sales, engagement, and genuine enjoyment customers can experience in paying for and using content you sell. The kind of content this issue teaches to create canât be prompted with fapGPT. Nor can it truly be swiped or even, really, effectively pirated. Not in a way that is likely to be any kind of legit threat to your business, at least. This is extremely powerful info if you create & sell content. And, I would argue, even if you donât. The deadline to subscribe in time is in a couple days. To read more about the Email Players newsletter go here: [httpsâ¶//www.EmailPlayers.com]( Ben Settle P.S. Iâm also including an extremely valuable bonus with the October issue: âHow To Use World-Building & Sociological Marketing To Become A Niche Unto Yourselfâ Hereâs the scoop: Since I have been getting a lot of questions about the last two issues (about World-Building and Sociological Marketing) from Email Players subscribers & BizWorld readers⦠I wanted to keep the discussion going in this 12-page bonus, which was recorded as an interview for Email Players subscriber Ray Brehmâs private customers. These ideas are not directly related to the content creation approach inside the October issue. And yet, if you take that kind of content and rapidly implement it within a World you create around your business your audience loves being in and doesnât want to leave, itâs almost like 2 + 2 doesnât equal 4 but more like equals 4,000. Here are some highlights inside this bonus Iâm sending with the October issue: * The âracistâ policy I strictly adhere to in my World-Building that makes liberals squirm while drinking their pumpkin spice lattes safely behind their homogeneous gated communities. * How to sell offers to your list that 99% of the people on it couldnât care less about buying much less using. * The powerful World-Building secret of a small retail shop owner I know who has everyone from street prostitutes to Hollywood A-list actors and actresses (and their stylists) clamoring to buy from her, wanting to hang out at her store, and telling her all their problems. * The #1 biography I suggest to business people that I use for getting the best ideas for my own business World-Building endeavors. * Why chasing money, metrics, and algorithms like a chicken with its head cut off is probably the single worst way of doing business ever invented by all of goo-roo-dom. * A âlitmus testâ for knowing if youâre doing World-building correctly just by the kind of questions your leads and customers ask you. * A cunning way for helping to make sure your businessâs audience has lots of fun buying your offers, consuming your information, and dealing with you day in, and day out. (People tend to love to buy from businesses that make buying fun⦠and this is one surefire trick for doing just that, which probably anyone can do.) * Advice (none of them ever wants to hear, but too bad) to marketers who want to have an email or other kind of writing-centric business but have trouble motivating themselves to write. * A government-sponsored TV show that is probably the single best âtemplateâ for having a successful Sociologically-driven business within a World people love to enter and hate to leave. * How I choose who to JV with and who I wonât JV with. (Iâve turned down JVs with good friends as well as have done JVs with business people in my niche that are despised⦠and the reason has absolutely nothing to do with money, brand, reputation, or even the offer. Itâs all centered around servicing my Sociologically-build World in my business.) * Why I turn down appearing on probably 9 out of 10 âonline summitsâ I am invited to speak on â even those run by people I know, like, trust, and would otherwise like to do business with. To get this youâll have to subscribe before the October issue deadline. Hereâs the link: [httpsâ¶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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