One of my customers recently prompted fapGPT to create a conversation between me and Stephen King. The result? fapGPT thinks I'm a cross between Howdy Doody and a Money Twitter cartoon account. Enjoy: === FAKE BEN SETTLE: Well, howdy there, partner. I reckon you've stirred up a mighty interesting topic. Now, when it comes to the dance between fiction and copywriting, you best believe they ain't just two peas in a pod. They're more like two sides of a coin, each polishing the other. FAKE STEPHEN KING: Greetings, my fellow wordsmith. Your analogy holds weight, indeed. Fiction and copywriting, while distinct, share a kinship that can amplify one's skills and reach. You see, storytelling is at the heart of both endeavors. Whether I'm crafting a chilling tale or you're whipping up a persuasive piece, we're leading readers on a journey. FAKE BEN SETTLE: You're absolutely right, Stephen. Take fiction, for instance. It's the playground where imagination takes flight, where emotions are stirred, and characters come to life. And guess what? Those very elements, they're the backbone of captivating copy. A good copy is more than just wordsâit's an emotional experience, a tale of transformation. FAKE STEPHEN KING: Indeed, the power of evoking emotions and building connections through words is undeniable. In both fiction and copy, we manipulate emotions to guide readers' perceptions, whether it's to feel fear, excitement, or the irresistible urge to click "buy now." However, there's a notable distinctionâthe goal. Fiction seeks to immerse and entertain, while copywriting aims to persuade and prompt action. FAKE BEN SETTLE: Well, pardner, you've hit the nail on the head. The goal of copywriting is clearâsell them what they need and what they didn't know they wanted. But here's the kicker: honing your fiction chops makes your copy sing a sweeter tune. See, storytelling ain't just about stringing words together. It's about painting pictures, igniting curiosity, and making readers feel something deep down in their bones. FAKE STEPHEN KING: A sentiment I couldn't agree with more. Yet, let's not discount the power of specialization. There are those who might advocate for focusing solely on one craft, suggesting that dividing one's attention dilutes mastery. But I've always believed in the versatility of the written word. Dabbling in both can enhance your skill set, bringing fresh perspectives to each arena. FAKE BEN SETTLE: You're speakin' my language, Stephen. Fact is, when you straddle the line between fiction and copy, you've got a knack for blending art with persuasion. Your storytelling becomes more engaging, your copy more enchanting. And let's not ignore the practical aspectâthe economic dance of fiction and the lucrative rhythm of copy can harmonize quite nicely. FAKE STEPHEN KING: A harmonious symphony, indeed. The fusion of skills, though requiring a delicate balance, can carve a path to exceptional communication. So, my fellow writer of tales and master of persuasion, whether you choose to juggle both or dive deep into one, remember this: the heart of great writingâfiction or copyâlies in the ability to captivate hearts, minds, and yes, even wallets. FAKE BEN SETTLE: You said it, partner. At the end of the day, it's all about the wordsâthe magic that we, as wielders of language, conjure on the page. Ain't nothin' more rewarding than that. FAKE STEPHEN KING: Indeed, Ben. Our words, our stories, they shape worlds and touch lives. Whether we're sending shivers down spines or guiding decisions, our pens hold the power to move mountains. === A harmonious symphony of bull shyt indeed. Hopefully itâs now clear why Iâm not exactly holding my breath waiting for fapGPT to replace my emails, copywriting, or other content creation⦠In other news: If you want to learn a way I have been using for many years to help create and sell content potentially for as much as a 5, 10, even 100 times higher price than you can do so now, then see the October Email Players issue. No fapGPT prompts are required. And, in fact, AI will just ensure your content is as weak & flaccid as the fake conversation above â with all the idiotic tells that said content is created by amateurs who have no mind of their own and who drool on the carpet while shooting marbles all day. What I teach in the October issue is for those who want to charge a lot for content. With customers who are willing and maybe even eager to pay a premium for it. If thatâs the plum youâre after pickinâ follow these 7 steps: 1. Go to the URL below 2. Carefully read the sales page so you know what youâre getting 3. Even more carefully read the obnoxious yellow page youâll see when you click the order link 4. Subscribe before the deadline & patiently wait for the October issue 5. When it arrives, immediately rip it open and read it 6. Apply just ONE of the ideas inside as soon as possible 7. Watch what happens... Deadline to subscribe in time is in a few short days. Hereâs the link: [httpsâ¶//www.EmailPlayers.com]( Ben Settle P.S. Iâm also including an extremely valuable bonus with the October issue: âHow To Use World-Building & Sociological Marketing To Become A Niche Unto Yourselfâ Hereâs the scoop: Since I have been getting a lot of questions about the last two issues (about World-Building and Sociological Marketing) from Email Players subscribers & BizWorld readers⦠I wanted to keep the discussion going in this 12-page bonus, which was recorded as an interview for Email Players subscriber Ray Brehmâs private customers. These ideas are not directly related to the content creation approach inside the October issue. And yet, if you take that kind of content and rapidly implement it within a World you create around your business your audience loves being in and doesnât want to leave, itâs almost like 2 + 2 doesnât equal 4 but more like equals 4,000. Here are some highlights inside this bonus Iâm sending with the October issue: * The âracistâ policy I strictly adhere to in my World-Building that makes liberals squirm while drinking their pumpkin spice lattes safely behind their homogeneous gated communities. * How to sell offers to your list that 99% of the people on it couldnât care less about buying much less using. * The powerful World-Building secret of a small retail shop owner I know who has everyone from street prostitutes to Hollywood A-list actors and actresses (and their stylists) clamoring to buy from her, wanting to hang out at her store, and telling her all their problems. * The #1 biography I suggest to business people that I use for getting the best ideas for my own business World-Building endeavors. * Why chasing money, metrics, and algorithms like a chicken with its head cut off is probably the single worst way of doing business ever invented by all of goo-roo-dom. * A âlitmus testâ for knowing if youâre doing World-building correctly just by the kind of questions your leads and customers ask you. * A cunning way for helping to make sure your businessâs audience has lots of fun buying your offers, consuming your information, and dealing with you day in, and day out. (People tend to love to buy from businesses that make buying fun⦠and this is one surefire trick for doing just that, which probably anyone can do.) * Advice (none of them ever wants to hear, but too bad) to marketers who want to have an email or other kind of writing-centric business but have trouble motivating themselves to write. * A government-sponsored TV show that is probably the single best âtemplateâ for having a successful Sociologically-driven business within a World people love to enter and hate to leave. * How I choose who to JV with and who I wonât JV with. (Iâve turned down JVs with good friends as well as have done JVs with business people in my niche that are despised⦠and the reason has absolutely nothing to do with money, brand, reputation, or even the offer. Itâs all centered around servicing my Sociologically-build World in my business.) * Why I turn down appearing on probably 9 out of 10 âonline summitsâ I am invited to speak on â even those run by people I know, like, trust, and would otherwise like to do business with. To get this youâll have to subscribe before the October issue deadline. Hereâs the link: [httpsâ¶//www.EmailPlayers.com]( This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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