Merlin’s magical sales “technique” that makes it so you almost can’t lose

I am about to reveal the #1 sales “secret” ever created. This is not hype, either. Nor is it some kind of exaggeration. It’s 100% true. And I’m going to illustrate it with a movie analogy from Walt Disney’s “The Sword In The Stone” — about the unconfident, stringy-looking orphan boy who would one day become King Arthur. There is a scene where the wizard Merlin and the evil witch Madam Mim have a wizard’s duel turning into various animals to try to outwit & kill each other. The four rules they agree to are: (1) no turning into minerals or vegetables, only animals (2) no make-believe things like dragons (3) no disappearing, and… (4) no cheating At the end of the fight, Madam Mim breaks all the rules by turning invisible and also later turning into a dragon, that is about to destroy Merlin. There is nothing Merlin can turn into to beat that fire breathing dragon wanting to consume him. So what does Merlin do? He transforms himself into a… germ. A germ that causes dragon Madam Mim to get violently sick. And she is ultimately humiliated and beaten, bedridden for weeks afterwards. Which brings me to the un-magical sales technique: That, in my mind, is what superior customer service can do for any business. Yes, my Precious, customer service is THE #1 sales skill. It lets you beat, destroy, and utterly humiliate even the cheating “dragons” of your market and industry. And it lets you do it regardless of your budget, “star power”, brand recognition, or other attributes you may or may not still be weak on. The power superior customer service grants you is nearly infinite. My business partner in BerserkerMail Troy Broussard has long said he's built all his multi-million dollar software companies primarily on the helpdesk. And in my own business, I don't outsource it any more than I'd outsource my copywriting. To me, outsourcing customer service is akin to farming your kids off to a babysitter - even if they do excellent work, no babysitter will ever love your kids more than you do, and may even damage them, abuse them, or even kill them. And so it is with my customers. That is why in my humble — but accurate — opinion: There is nothing I have ever seen that can (1) increase your sales & response… (2) boost your email deliverability & reputation with Gmail and the other main ESPs… (3) inspire “good will” & confidence in your business… (4) create a brand that is nearly completely troll & hater “proof”… (5) turn even the most rapid skeptics into lifelong fans & customers… (6) draw people to your email & customer list in droves… (7) protect your business from the vagaries of recessions & unpredictable current global events… (8) give you an advantage over nearly any business & service you compete against… and (9) let you charge far higher prices with customer eagers to pay them... than good, “old fashioned” superior customer service. No super NLP phrase comes close to it. No clever closes or one-liners can even begin to match it. And no amount of “world class” copy or marketing can ever beat it. In fact, mark my words and never forget: If you can’t win on a superior price, superior offer, superior quality, superior guarantee, superior sales pitch, superior experience, superior talent, superior skill, superior credentials, or superior anything else… You can always win on superior service. It is truly the great equalizer. It’s also the nuclear bomb brought to the proverbial knife fight. And if you are doing it right, it can cheaply (assuming it costs you anything at all) give you an overwhelmingly powerful advantage over any competitor you ever sell against. Plus, it can forgive a lot of marketing “sins” too. And it can also make it so customers want to buy from you and only you. Yes, even if what you sell isn’t “the best”, is higher priced, etc. Which brings me to my “elBenbo Press” book on sale until tomorrow night. It’s about my high-priced book & newsletter publishing model. And I spend a lot of time talking about how to do sales-multiplying superior service to those worthy of buying your wares (as well as curating out the idiots who are not worthy which, ironically, helps you better serve the customers you do want to help). Yes, your long-suffering daily email Horror Host has all kinds of service secrets up his sleeve. Secrets I’ve used to make a lot more sales. Have a lot more happy customers. And, create a lot more business. But, a word of warning: “elBenbo Press” is very much a “Ben Settle 400-level” training. For better or worse, that means it is not at-all newbie-friendly. And while I’m not saying you have to have all my other books or be an Email Players subscriber to use it… I will say the longer you’ve been reading my emails, the more of my books you’ve read, and the more of “me” you are familiar with, the more suited you are for this information. It’s also one of my most expensive books yet, too. But, during this weekend’s sale I am offering it at a thick $200.00 discount off the price listed on the sales page for less than an hour left. (Deadline is tomorrow, Sunday 9/17 at midnight EST) Here is the link: [https∶//www.EmailPlayers.com/press]( Use code SIZZLE at the checkout. And make sure you see the price change before entering any info. Ben Settle P.S. If you are interested in buying this book, read the sales letter very carefully before pulling the trigger. Don’t be a fool and purchase on blind impulse. This book is not only expensive, but the information inside requires substantial amounts of effort, ambition, patience, time, and discipline to learn, master, and profit from. Don’t say you weren’t warned. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. 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