How I create, assemble, price, manage, & execute high-ticket book & newsletter offers

Once upon a time, “Email Players” subscriber Brian Kurtz’s marketing partner Chris Mason asked: “hey ben do you have anything on creating offers? or do you have a recommendation i should check out?” My answer at the time: “I don’t really know of any off hand, but I am toying with creating something like that.” That was about four years ago. And the next year I launched just such an offer: My “elBenbo Press” book — on sale this weekend. This book reveals how I approach creating, pricing, managing, and executing my high-ticket book & newsletter offers — including the logistics of assembling, printing, and mailing printed information products, as well as some other “odds & ends” of the process I’ve learned from selling physical books and/or newsletters for nearly two decades. There is far more that goes on in the “underworld” of my publishing business than what you can learn from mere observation. Thus, it requires a much deeper & longer-term kind of thinking than the typical marketer engages in. That is why I say it’s my entire publishing model on a plate. It’s basically all there. With pretty much nothing left out, and the curtain pulled back. But, that said, I must also warn you: This is very much a “Ben Settle 400-level” book. That means it is not at-all newbie-friendly. And while I’m not saying you have to have all my other books or be an Email Players subscriber to use it… I will say the longer you’ve been reading my emails, the more of my books you’ve read, and the more of “me” you are familiar with, the more suited you are for this information. It’s also one of my most expensive books yet, too. But, during the launch this weekend I am offering it a generous discount. The deadline to get it at this discount is Sunday 9/17 at midnight EST. Here is the link: [https∶//www.EmailPlayers.com/press]( Use coupon code SIZZLE at the cart for the discount. Make sure you see the price change before entering your info. Ben Settle P.S. If you are interested in buying this book, read the sales letter very carefully before pulling the trigger. Don’t be a fool and purchase on blind impulse. This book is not only expensive, but the information inside requires substantial amounts of effort, ambition, patience, time, and discipline to learn, master, and profit from. Don’t say you weren’t warned. This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA