The App-solute best way to get insane levels of engagement with digital content?

Behold a tale of two recent customers: (Who bought the Email Down ’n Delivery offer this past week) Customer #1: “I absolutely DESPISE when business related content is delivered via apps. I HATE having to consume important learning content on a cell phone. FYI, I have passed on purchasing things before when it was only offered via app (including one within the past week).” Customer #2: “Just a quick note to say thanks for putting all these products in Learnistic. It makes it waaay more convenient.” I find that contrast as amusing as it is ironic. If it were me doing the helpdesk (and I’m not allowed anywhere near it) I would have told Customer #1 nobody cares if he doesn’t “like” mobile apps and should not have bought in the first place if it was causing him such mental anguish. As for Customer #2: He, like the vast majority of my digital offer customers, “gets” it. They now even get pissed when they buy something I sell as an affiliate that is not delivered via mobile app. In fact, I got an earful about this from Email Players subscriber Daniel Throssell about this a few months ago when he had to consume an entire course he bought from me sold by someone else, by watching it stream on his desktop, since the content was not downloadable to thwart pirates. No wonder course completion rates are so abysmal. And that was far from the only time I've heard from customers like this. It now happens every time I promote digital offers someone else sells. Anyway, from the stats & data I've seen it reflects the vast majority of customers overall who consume content via mobile. From what I have seen, and continue to see, the rabid, almost insane-like engagement & course completion rates amongst customers who consume digital content — with very rare, deep learning & visual type material exception — on mobile app tech blows away the engagement & course completion rates amongst customers who consume digital content by diddling around on the desktop, DVD, CD, or any way else. It’s not even close. And the stats on mobile app adoptions are well documented. But it is not that surprising the direct marketing world is woefully behind. It always is with just about everything. Some examples: * Direct marketers fought selling online at all tooth & nail back in the 90’s. (Email Players subscriber & “founding father” of online marketing Ken McCarthy can tell you stories how guys like him telling businesses about selling online were considered the village idiots of Silicon Valley for a long time, now everyone sells online.) * It’s why direct marketers were late to the game using social media to sell with. (I remember in 2008’ish when suddenly all the online gurus were hailing Facebook at once, in unison — before that most marketers I knew had no idea it even existed at the time, and now everyone uses it.) * It’s why so many people (not necessarily just online marketers) either laughed at or got mad at Apple for removing the CD drive on Apple computers, and forcing updates and content to be downloaded or streamed via the internet. (Which everyone now does.) * And, yes, it’s why direct marketers are still behind on testing the power of mobile app tech to run a digital content business through, instead of the clunky, inconvenient, & security-hole ridden, and easy-to-pirate solutions like desktop-only membership site software, WordPress, whatever it is. The point: I suggest not fighting the change to mobile app tech. Just go with it. Do your own homework on it. And if you like what you see, test it out and see for yourself. For the really tightly-wound marketers reading this: Obviously, no technology is perfect or going to be all things for all people. And there are always some customers who will think they are enlightened by not having a smart phone and think it butchers their privacy (that privacy ship sailed a long time ago if you are online at all, especially if you use Google, Facebook, YouTube, Amazon, etc), but who really just sound like the schlubs from the early 2000’s still handing business cards to everyone while insisting they’d never sell online. Anyway, I’m completely biased with all this of course. But that makes me no less correct… If you want test out how mobile tech works for free simply go here: [https∶//www.EmailPlayers.com/learnistic]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA