How to get Hulk-sized email engagement & inbox deliverability

True story: Back in 2019 when I moved here to elBenbo’s Bluff by the sea, sitting here for 3+ months without high speed internet (yes, I am in the boonies…) and having to read to entertain myself… I dug up all my old Wizard Magazine (a magazine about comicbooks, comicbook creators, titles, the industry, etc) back issues. It was an extremely profitable activity, too. And it gave me all kinds of ideas for product & book launches and campaigns. Including ideas I use to this day. Like, for example, something I’ve done to shoot up not only my email engagement and sales, but also probably my overall inbox deliverability to Gmail’s primary tab and the main inbox of other email inbox providers and ISP’s. Here’s what happened: I was re-reading an interview with comicbook writer Peter David from way back in the 1990s (pre email marketing days…) and his wildly profitable run on “The Incredible Hulk” — which are some of the best comicbook stories I’ve ever read, and were some of the highest selling issues of its 30-year run at the time. David got in trouble with the hardcore fans after turning the savage green hulk everyone knows about back to its original smart & crafty gray version Stan Lee created, making him a Las Vegas leg breaker for a casino boss. Then David spent a few years building up the gray hulk, so the readers loved that version and were invested in his story… only to turn the hulk back to green and savage… and then, shortly after that, turning him into a hybrid of all 3 personalities (Banner, angry dumb green hulk, smart gray hulk), showing Bruce Banner had multiple personality disorder due to being abused as a child. Deep stuff for a mere “comicbook” at the time. And it got totally butchered by other writers afterwards. (I don’t know how many colors there are now — as they all missed the point.) But, it was enormously popular and successful. And in that interview Peter David dropped a fat bomb of knowledge about what, exactly, he did that made his run on the title so ridiculously engaging — getting not only his fans and haters buying it in droves, but also pulling in other readers including people who don’t even read comicbooks at all. More: He also said he hadn’t even really figured it out until he started observing what his fellow bestselling comicbook writer Chris Claremont was doing to get “Hulk” levels of sales and engagement for the Uncanny X-Men title (the highest selling title at the time). Claremont used what Peter David was referring to to write X-Men for 17 years, making it a household name (nobody really cared about it until then, was a tier 3 title), and whose work, dialogue, themes, etc made it into the movies… and made him so much in royalties each month he was able to buy his own plane. That ain’t luck or just “good writing.” There was something else going on that Peter David recognized and talked about. And it was that zinger that shot my righteous antenna up. And I remember writing it down. And then, afterwards, applying it as often as possible to my emails. The result? I saw more engagement and sales. And I am also pretty sure that is when I started getting even better inbox deliverability than I had been, and I’d already been getting pretty good deliverability (especially after fixing my SPF and DKIM settings a year or two before in 2017 or 2018 — which you should be doing if you haven’t already…) What did I do that was inspired by Peter David’s Hulk run? And, even more importantly, how can you do the same? The good news: Literally anyone in business can do what I am referring to. There is no technical knowledge involved. And, in fact, you don’t even have to be a good copywriter, although I’d argue doing this thing I am referring to can all but automatically make you a better copywriter almost by default. The bad news? I ain’t giving this bad boy away free. But, I’m not charging through the nose for it either. You can get it, along with dozens of other insights, ideas, strategies for helping your business get superior email inbox deliverability and engagement (which should naturally lead to more sales assuming you sell offers people on your list want) inside the new Email Down ’n Delivery course I co-authored with my biz partner and former Navy Nuclear Engineer-turned-software designer Troy Broussard, who has split testing tens of millions of emails per month during his consulting days, seeing exactly what works and what doesn’t, when it comes to getting superior inbox deliverability and engagement. The price for this knowledge we are sharing? A whopping… $20. We believe we could probably easily charge $100s for this info. But, we figure since so much of the info inside that we do is already “baked” into our BerserkerMail platform, that the more businesses who buy, use, and benefit from it, the more likely they will want to use our platform. And before you even ask: The info in Email Down ’n Delivery is nearly 100% generic. And works with any reputable email broadcasting/auto-responder service. We just think it will work a lot better with ours. Either way, if you want it, and at this price, time is short. The deadline is tonight, Friday 9/8, at midnight EDT. (Less than an hour from when this email has gone out…) You can read more about it here: [https∶//www.EmailPlayers.com/deliver]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA