Why resending emails to unopens is probably horribly mangling your inbox deliverability

Several years ago, I went to a mastermind all about email. And there were businesses there with lists of literally 2 million+ opt-ins, having to deal with inbox and other logistics that sounded like complete nightmares. And one thing I remember hearing people brag about was resending emails to unopens. In other words: Email is sent. Opens are tracked. Anyone who did not open that email then gets the same email again. And often without much or any changes, including in some cases not even the subject line. I’m not saying that doesn’t “work.” BerserkerMail even makes it almost push-button easy (within reason - to save people from themselves, though, from duplicate content penalties), and we even make it so you can resend to those who did not click, which is far more useful. But I don’t use the resending features. The reason? Because for all kinds of reasons, doing so can potentially strangle your inbox/primary tab deliverability, your domain reputation, your engagement, response, sales, profits, relationship with your list, and on and on and on it goes. I’m not going into the technical aspects of it here though. Too much info. And I’m not nearly as qualified to ‘splain the technical details anyway as my biz partner in BerserkerMail Troy Broussard — who is not only a for-real scientist (former nuke engineer in the navy), but used to run a $12 million department of developers and engineers at Encyclopedia Britannica as their Executive Director of Technology, took the info he learned doing that and while as a nuke engineer about systems to create a multi-million dollar SEO business, after which he consulted and ran the email automation and split tested for clients to the tune of tens of millions of emails per month… and nowadays applies that experience to our BerserkerMail platform. And he spends a lot of time on this resending emails topic in our course: “Email Down ’n Delivery” Which is all about how a business can potentially all but make Gmail, Yahoo, & the other inbox services almost like your unofficial marketing teams as far as getting more of your emails into the primary inbox and tabs, while helping you to stay out of the junk, spam, and promotions tabs like so many of your competitors are probably hanging out in while resending to unopens in mass in a lot of cases without realizing it. We don't promise 100% deliverability obviously. Nobody gets that, and anyone saying they do is full of shyt. There are way too many variables at play outside a business's control. But what we can help with is giving your business "house odds" at deliverability. You can read more about this course at the link below. The deadline to get Email Down ’n Delivery for what comes out to the price of having a pizza delivered is later tonight (Friday 9/8) at midnight EDT. Here is the link: [https∶//www.EmailPlayers.com/deliver]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA