How to trick your trolls & haters into helping your emails get better inbox delivery

A question about how to engineer profit-creating conflict from an Email Players subscriber: “Regarding conflicts, How do you find topics that are controversial and can make conflict? Also, how can you make ''fake conflict'' with someone else a good way to bring traction?” My answer: There is absolutely no need to fake it. People get triggered over anything and everything they disagree with or that challenges their thinking these days. For example, last month I literally got shyt — pun totally intended — just for saying I don’t change diapers on Twitter. Specifically, my pal Sean Kaye and I were discussing a comment someone else had made talking about “roles” in our families. And I said: “When Willis was born my mom lectured me about why I need to be changing diapers. I told her I can change diapers or I can make the money, focus on securing our family's future, give everyone a comfortable life. @stefaniasettle wouldn't dream of asking me to do things otherwise.” The result? I took a nap. And when I woke up I saw a bunch of “I'm smart enough to do both!" and “what if she’s incapacitated and couldn’t do it!” and other replies from a bunch of midwit diaper cops who read it as some kind of zero sum game, while moralizing and shrieking about it, when the subject of the comment was familial roles, not some kind of absolute statement. It’d be as silly as getting mad at Stefania if she said: “When there’s a loud crashing sound downstairs in the middle of the night, I can be the one who goes down to investigate, or I can get Willis, make sure he’s safe, and dial 911.” i.e., yes she obviously could go down and check it out, but it’s not her role. Even a 5th grader would be able to discern the nuance in these things. But we’re not talking about 5th graders. We’re talking about Twitter. And, thus, it resulted in literally 10,000+ views in 24 hours. My account is small, so even when saying something valuable I get maybe 1-2k views. But talk about not changing diapers? Well... Which brings me to the point: Just having an opinion about anything will create conflict. And conflict almost always creates engagement. And, since I’m selling our new Email Down ’n Delivery course (about how to get world class inbox deliverability from Gmail, Yahoo, Hotmail, and other ISPS and inbox services), I will add: Engagement is the coin of the realm if you want lots of inbox delivery, too. It’s one of those things that, as far as we can tell by sending God-only-knows how many millions of emails with BerserkerMail the last couple years, all the big email platforms and ISPs love. So as you can see there is no need to fake any of it. Just be a real person, with real opinions, based on honesty. The easily-tweaked boys & ghouls on your list will take over from there. If you want go even deeper into how to use your haters, trolls, and reply guys to get higher inbox deliverability especially, then see our new Email Down ’n Delivery course. It’s launching for the cost of having a pizza delivered. And exploiting trolls into helping you get higher inbox delivery is just one of the dozens of “no tech” ways to get so much better inbox delivery for your business it might even shock you to see the difference in sales, response, and engagement. We can’t make you any guarantees. And neither Troy or I claim to be “deliverability experts.” But we got quite a few delivery methods up our righteous sleeves. Especially since founding our own email broadcasting/auto-responder platform. And the data we see with BerserkerMail & our clients shows we know what we speak of. Deadline is Friday, 9/8 at midnight EDT to get it at the ridiculously slow launch price. Details here: [https∶//www.EmailPlayers.com/deliver]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA