How to grow your business by telling people not to buy

An Email Players subscriber (name withheld by request) reports: === Ben, I never thought "being ready" for Email Players would look like this. Not really an on-the-surface, obvious, or even palpably valuable. And people can totally ignore the "wait till you're ready" advice that you give, but if they think about it and take it to heart — at least for me — it creates an opportunity to get serious and get committed (or more committed) to what's important. It forced me to give up some things that, while good for many people, were distracting my focus and ability to effectively execute on the most important things for me right now. It didn't come without cost but it was liberating and calming at the same time. I know you get a lot of grief for how you run your business (though you do tend to turn that into money)... but for the right person, for me, it was the catalyst for a small but profound change that shifted the direction in which my life was heading. I realize it sounds like I'm gushing. But I can sense that that was a roadblock I may have never addressed or gotten over without the influence of and scenario created by you, your business, and how you run it. Figure most people don't take the time to notice or share that kinda thing, so wanted to make sure you're aware of the small, impactful ways you're influencing the world outside of "Ben helped me 10x my sales in two weeks!" P.S. Oh, and feel free to share the content of this message if it's useful, just please keep me anonymous. === Encouraging people to wait until they are ready before joining… my no coming back policy a lot of people cannot wrap their minds around… and even outright telling people on the sales letter not to subscribe if it means they are going to go into debt over the $3.23 per day it costs (if they can't afford that, they should be on public assistance not buying "marketing" training)… is all part of my Sociological approach to marketing vs the typical direct marketer’s Psychological “transaction at any cost!” approach that has benefited my business in all kinds of ways (tangible and intangible), as well as my customers, over the years. It probably looks like it’s less profitable on the surface. But in my experience it's always been the exact opposite. And I’ll take the Pepsi Challenge pitting my customers (quality, rabidness, success level) against any Psychological Marketer’s customers any ol’ day of the week. Especially the Psychological Marketers (practically everyone in our space) who are constantly having to “pivot”, constantly chasing what’s new & shiny, constantly flitting from one media to another… constantly learning & seeking new tactics and tricks… constantly changing up their offers/plans/strategies… constantly having to play the algorithm game… and the list goes on. I am not saying my Sociological Marketing approach is “better” necessarily. For vast majority it very likely won’t be. Not because it doesn’t work, but because it takes patience. It takes legit confidence in what you are doing and not fake social media echo chamber posturing confidence. And it takes a long term “investor” mindset instead of the typical “opportunity” mindset direct marketers are imbued with in the books, courses, seminars they learn from. My way requires very little tracking. And I don’t think I’ve looked at a spreadsheet in over a decade. Open rates, opt-in rates, clicks? Couldn’t care less other than as a way to measure overall business health. Nor do I care a wit or a bit about what’s “working now”, about the latest goo-roo launch is, about what the newest tools are (AI, fapGPT, whatever), or about what any particular trend is. None of that matters. What matters is the Sociological approach. That means the “structure” comes first, not the metrics. Not to mention the other variables I talk about in the September Email Players issue. It’s very much a bubble you create, work inside of, and then keep others out of. (The “Sink the Damn Ships” part of the September Email Players issue I talk about is mandatory, and something hardly anyone not only wants to do but is willing to do. Takes a certainly kind of mental “wiring” to pull off, admittedly, that most I've seen tend to lack.) Anyway, I will repeat what I keep saying: I am NOT saying my way is the best way. It is simply A way. And I don’t expect most who read the September issue to blindly do it. Frankly, even if you want to do it, you should heed the advice I give on page 10. Very esoteric info. Only other place I’ve talked about it is in my elBenbo Press book and in an appendix in my BizWorld book (taken from elBenbo Press). And even amongst those buyers I have not noticed many really doing as I say with it. Keep that in mind before subscribing. Deadline to get in on time is tomorrow. Here’s the link: [https∶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to [unsubscribe]( Settle, LLC PO Box 1056 Gold Beach Oregon 97444 USA