Newsletter Subject
You can’t fix stupid
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Wed, Aug 30, 2023 06:45 PM
Email Preheader Text
An Email Players subscriber recently told me about a frustration he has with his subscription buyers
HTML
An Email Players subscriber (who presumably wants to be anonymous) recently told me about a frustration he has with his subscription buyers. === ⦠My churn rate is really low but there is one objection I donât think Iâm handling well⦠I have gotten a handful of long-time subscribers who have said stuff like, âIâm doing so well I donât need you anymore.â These people are just tire-kickers. They are long-term subscribers. So, I want to take it seriously and improve if possible. Is there anything I can say or do in my marketing to handle this kind of objection/cancellation reason? How would you handle it? === Reminds me of the old adage: "You can't fix stupid" This is not all that uncommon though. Once when I was re-reading one of my old NO BS Dan Kennedy newsletters, I distinctly remember the Professor of Harsh Reality lamenting how one of his Gold members wrote him a long, foolish letter explaining that he wasnât renewing his newsletter subscription because he was already doing so well thanks to Danâs advice, and was too busy to implement anything else â or even read the current issues. As Dan put it: âThose are the FAXes that send me up the wall. These people who just donât âget itâ or are so undisciplined or unmotivated they canât reap the harvest filling the fields right outside their windows.â I get emails like those sometimes too. âBen your stuff makes me lots of money and is the best, but it is time to move onâ¦â And it's hard to take anyone with that mentality seriously. Their reasoning is as silly as taking a health supplement that makes you feel great, helps your health markers, improves your quality of life, and makes it more likely youâll grow old with minimal pain and suffering⦠and then one day deciding: âIâm healthy enough now, so with a heavy heart I must move onâ¦â Small thinking at best, and outright self sabotage at worst. I just swat 'em on the bum on the way out the door, and wish them all the luck in the world. They're probably gonna need it.. Besides, they are always replaced by better, most ambitious customers anyway. Which brings us full circle to my Email Players subscriberâs question: I am not sure there is a fix for this sort of thing. But, one thing a subscription offer seller (regardless of the kind of offer or market you are selling to, doesnât matter) can do to potentially help mitigate the number of low quality, self-sabotaging customers, while attracting & serving more of the higher quality customers who use, consume, benefit, want more of whatever it is you sell⦠is switching your marketing approach from the Psychological to the Sociological as I teach in the upcoming September Email Players issue. I canât make you any promises. Especially since I know so few marketers who take the Sociological approach. (Most of the ones I study are not direct response guys) So I make no promises or guarantees. And, in fact, I suspect many will reject what I teach in this issue outright. And thatâs okay. Itâs not going to be everyoneâs cup of Fairlife chocolate milk. But it is an Option for Thinking Differently. And even if one rejects it, that doesnât mean they wonât dabble with it later. Especially when the economy completely tanks in the not-too-distant future, when customers become more discriminating than theyâve ever been before in the last 100+ years out of sheer necessity, and all the Psychological Marketing tricks & tips fall flat. My opinion. Do what you want with it. The deadline to subscribe in time for the September issue is tomorrow. To get your eager fingers on it, use the link below while you still can: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
[unsubscribe](
Settle, LLC
PO Box 1056
Gold Beach Oregon 97444
USA
EDM Keywords (109)
would
worst
world
wish
windows
whatever
well
way
want
wall
use
unmotivated
undisciplined
transmitted
tomorrow
time
think
thing
teach
taking
take
switching
sure
suffering
subscribe
study
still
sort
sometimes
sociological
silly
seriously
sent
send
selling
sell
say
reproduced
renewing
reminds
reject
reasoning
reap
question
quality
psychological
promises
professor
possible
people
part
owner
option
opinion
ones
one
old
okay
offer
number
need
move
money
mean
matter
marketing
marketers
market
makes
make
luck
lots
link
likely
life
know
kind
improve
hard
handle
handful
guarantees
gotten
going
get
frustration
form
fix
faxes
fact
everyone
ever
even
email
door
discriminating
deadline
dan
dabble
cup
busy
bum
better
best
besides
ben
anything
anymore
already
advice