Newsletter Subject
Might as well just sell porno and get it over with
From
bensettle.com
Email Address
ben@bensettle.com
Sent On
Wed, Aug 30, 2023 10:45 AM
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I’m not a Seth Godin fanboy by any means. But someone was recently telling me about a bit he sa
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Iâm not a Seth Godin fanboy by any means. But someone was recently telling me about a bit he said where âenough A/B testing will turn any website into a porn site.â Itâs very true, too. And obviously the extreme levels of having a business that only lets numbers and metrics and algorithms dictate decisions. In fact, here is some irony: Recently I read the bio of Hugh Hefner who was steeped in deviancy in ways most people have no clue (I certainly didnât until reading it), whose grandpa was a pedo, whose parents had some weird secksual "hangups" of their own that affected Hugh... and whose entire life was nothing but a pursuit of porno, lust, and getting laid no matter how much it harmed his life, health, personal relationships, and the list goes on. And yet, even he had limits on what heâd allow as far as his content. Not because taking things even farther wouldnât sell. He knew full well taking things farther than he did would sell. He even got a bit worried about competition blowing past him for a time who didnât reign things in. But, it went against his vision of what he was trying to do, who he was trying to serve, and the kind of publishing empire he was trying to build, what kind of advertisers he wanted (there was a time where he deliberately took a big hit in ad revenue and subscriptions to stick with his vision, even as competitors were seizing market share). Some would call that bad business. And maybe theyâd be right. I am not a fan of Hugh and think he was a gigantic, gaping net negative on society. But it was interesting to see him apply some of the same Sociological Marketing vs Psychological Marketing approaches to building his publishing business as guys like Disney did to his animation studio, Hearst did to his newspaper empire, and even a guy like Trump did to get elected ignoring a lot of polls and stats and numbers and going with a more Sociological approach like I teach in the September Email Players issue. Speaking of which: The deadline to subscribe in time to get it is tomorrow. This is NOT a good jumping on issue for anyone new to my World. Frankly, it is something I taught (broadly, not deeply like I do in the September Email Players issue) in my elBenbo Press book which is like a â401 levelâ book to my ways. So keep that in mind if you are tempted to subscribe. Probably a lot of it wonât be immediately applicable to every business. And, even if it is, many probably wonât want to do all it. And, admittedly, that might even be for the best. Whatever the case, hereâs the link: [httpsâ¶//www.EmailPlayers.com]( Ben Settle This email was sent by Ben Settle as owner of Settle, LLC. Copyright © 2023 Settle, LLC. All Rights Reserved. No part of this email may be reproduced or transmitted in any form or by any means without written permission from Settle, LLC. Click here to
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